Having one of the broadest product line in the industry, Asustek Computer makes a number of rather unusual devices trying to unlock new markets. However, it looks like one of the potentially emerging markets looks less and less promising for Asus: the market of systems that use ARM Holdings’ architecture microprocessors as well as Microsoft Corp.’s Windows operating system.
Asustek is one of a few companies that actually decided to support Microsoft Windows RT operating system with VitoTab RT media tablet. At present, only Dell and Microsoft itself carry devices based on Windows RT in addition to Asus. Samsung and Lenovo dropped their WinRT-powered products, other manufacturers simply did not adopt the platform in general due to various reasons. While some makers plan to finally wed Windows and ARM, Asustek may not be among them.
“The result is not very promising,” said Jonney Shih, the chairman of Asus, in an interview with AllThingsD, when asked his opinion about Windows RT and VivoTab RT.
Although Mr. Shih does not rule out future products powered by Microsoft Windows RT, the chairman clearly claims that his company is more focused on Intel-based devices with Windows operating system, which means that Asus will not put a lot of efforts into WinRT anymore (the latter only works with ARM, whereas fully-fledged Windows 8 supports only x86 from AMD and Intel).
Recently Asustek introduce one of the most innovative products it ever launched. The Asus Transformer Book Trio is the world’s first three-in-one mobile device. With an 11.6” detachable display and dual operating systems, Transformer Book Trio transforms mobile flexibility by switching effortlessly between a Windows 8 notebook, Android tablet and Windows 8 desktop PC. Transformer Book Trio switches easily between operating systems to give users access to over 700 thousand apps in the Google Play Store and over 50 thousand apps in the Windows Store.
The PC Station dock has its own Intel Core i7 “Haswell” processor with advanced graphics engine, keyboard and 750GB hard drive, and with the tablet display detached, can be hooked up to an external display for use as a desktop PC. The PC station also serves as a charger for the tablet for extended battery life. The tablet features an Intel Atom 2.0GHz processor and a 16:9 aspect ratio IPS display with 1920*1080 resolution and up to 64GB storage.