Bookmark and Share


It is not a secret that sales of Microsoft Corp.’s Surface family of media and business tablets are well below what the company anticipated. But after Microsoft revealed actual revenues it got from sales of its tablets, it looks like it looks like the slates are catastrophically unpopular among end-users. In fact, it looks like life-to-date shipments of all Surface slates are less than two million units.

Microsoft Surface revenue was $853 million for the whole fiscal year 2013 (ended June 30, 2013), which includes sales of both Surface RT and Surface Pro tablets, according to Microsoft’s filing with the SEC. Apparently, sales of the slates were lower than $900 million charge the software giant took last week after cutting the price of Surface tablets by around $150. Generally, Microsoft lost more than it got as a revenue when it comes to Surface-series products.

Originally, Microsoft charged $499 per basic version of Surface RT and $899 per default version of Surface Pro. The general availability of Surface RT and Windows 8 started October 26, 2012. The general availability of Surface Pro started February 9, 2013.

Back in March it was reported – citing anonymous sources – that Microsoft managed to sell 1.5 million Surface slates, 400 thousand Surface Pro units and 1.1 million Surface RT units. If to assume that the average revenue per Surface tablet that Microsoft received was $500 per unit, then total sales of Surface-series products to date is around 1.7 million units.

The most successful media tablet supplier these days – Apple – has been selling around 17.75 million iPad media tablets per quarter on average in the recent four fiscal quarters.

Microsoft did not comment on the news-story.

Tags: Microsoft, Surface, Surface RT, Surface Pro, Windows RT, Windows 8, Windows, Business


Comments currently: 4
Discussion started: 08/01/13 12:26:39 AM
Latest comment: 08/06/13 09:45:02 AM
Expand all threads | Collapse all threads


How many billions did they invest in those crap tablets?
1 0 [Posted by: TAViX  | Date: 08/01/13 12:26:40 AM]

For an international company with a virtual monopoly on desktop and laptop operating systems, this is a big time FAIL. The narcissistic pig will sack some employees for his strategic mistake in order to save face.
1 1 [Posted by: linuxlowdown  | Date: 08/01/13 04:43:30 AM]
- collapse thread

agreed, their biggest mistake is two different OS for tablets and smartphones.
0 0 [Posted by: mudi1  | Date: 08/06/13 09:45:02 AM]

So has MS released ANYTHING since the introduction of W7 that has even broke even..............its looking like a whole decade of fail unless something is done about balmy balmer
0 0 [Posted by: alpha0ne  | Date: 08/02/13 11:20:16 PM]


Add your Comment

Related news

Latest News

Monday, July 21, 2014

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia

Tuesday, July 15, 2014

6:11 am | Apple Teams Up with IBM to Make iPhone and iPad Ultimate Tools for Businesses and Enterprises. IBM to Sell Business-Optimized iPhone and iPad Devices

Monday, July 14, 2014

6:01 am | IBM to Invest $3 Billion In Research of Next-Gen Chips, Process Technologies. IBM to Fund Development of 7nm and Below Process Technologies, Help to Create Post-Silicon Future

5:58 am | Intel Postpones Launch of High-End “Broadwell-K” Processors to July – September, 2015. High-End Core i “Broadwell” Processors Scheduled to Arrive in Q3 2015

5:50 am | Intel Delays Introduction of Core M “Broadwell” Processors Further. Low-Power Broadwell Chips Due in Late 2014