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Acer Group, one of the world’s largest maker of personal computers that pins a lot of hopes onto Microsoft Windows 8-based tablets, has slashed the price of its Iconia W3 tablet that is powered by the latest operating system from Microsoft. The reasons for the price-cut have not been announced, but it is likely that the product has received a lukewarm welcome from the market.

Acer reduced pricing of various versions of Iconia W3 tablet, the world’s first 8” slate with Windows 8 OS, across the world. For example, Amazon.com now sells W3 32GB for $299, down from $379; as well as offers W3 64GB for $349, down from $429. Amazon in the UK reduced pricing of W3 64GB from £329 to £289, whereas Acer in Australia slashed the cost of premium Iconia W3 32GB bundle (includes Microsoft Office, carry case, protective film and additional warranty) from A$636 to A$549.

While the reasons for the price-cut are traditionally not revealed, in the past three years price-slashes on tablets usually occurred due to one simple reason: inability to compete against Apple iPad at similar price-points. Acer reduced price of its Iconia W3 tablets about two months after the launch in select regions, something that clearly indicates the company’s dissatisfaction with sales of the product.

Acer Iconia W3 is based on Intel Atom Z2760 application processor running at up to 1.80GHz and sports 32GB or 64GB of NAND flash storage space. The device features 8.1” display with 1280*800 resolution, 2MP front and rear cams, Wi-Fi 802.11b/g/n and so on. The tablet has micro-HDMI port, micro-USB port as well as microSD card slot. Acer Iconia W3 provides up to 8 hours of battery life.

The Iconia W3’s design makes it useful for productivity in several different ways. The slim and sleek device weighs only 1.10 pounds (498 grams) and measures only 0.45” (11.4mm) thick. The device pairs with an optional full-size Bluetooth keyboard that holds the tablet upright for typing and then conveniently docks to the tablet to lay flat for easy screen-protected transportation. The keyboard mirrors the size of those found on larger 13.3” notebooks, so it is comfortable to use and makes working on documents and presentations more convenient. The Acer Iconia W3 was designed with a virtual keypad for optimal thumb typing.

Since the Acer Iconia W3 runs Windows 8, it keeps files, photos, and contacts synced across other Windows 8 devices, so customers can work on documents and programs on the go and then conveniently access the most current version from another device. Plus, because it runs full Windows 8, the Acer Iconia W3 is compatible with x86 legacy Windows programs. Consumers can also customize Windows 8 by utilizing Live Tiles right on the start page to keep updated on the topics, news, weather and other events that they care about most.

Tags: Acer, Windows 8, Microsoft, Intel, Atom

Discussion

Comments currently: 4
Discussion started: 08/12/13 12:38:46 AM
Latest comment: 03/28/14 06:35:18 AM
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1. 
AU version only $150 more than the US version...............I'll pass, along with the other 23M ppl in AU
0 0 [Posted by: alpha0ne  | Date: 08/12/13 12:38:46 AM]
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Bitter down under? I am sure the price decrease will get there soon. Ever think it might be your local retailers price gouging? I often pay more for Australian made products in China than what you pay in Australia. What products? That is a good question, because you guys don't make anything...Oh wait, beef! And cheese! Much more here in China than the Australian price...
0 0 [Posted by: Yilin  | Date: 08/25/13 09:46:19 PM]
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2. 
Haven't they learned that when it comes to screen quality that u can't fit corners in tablets. I guess acer marketing team are as stupid as they they the consumers are.
0 0 [Posted by: Tommy Lien  | Date: 09/28/13 09:02:32 PM]
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