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From the very start, Microsoft Corp. planned to make Windows Phone experience as consistent as possible so that to better compete with Apple’s iPhone. As a result, there are not so many different WP8-based models on the market. Moreover, 80% of such smartphones have been sold by Nokia Corp. for a while. But despite of acquisition of Nokia’s mobile devices division, Microsoft will still try to sell Windows Phone to other partners.

“As the engineering leader for the Windows Phone efforts, I was there at the birth of Windows Phone, and a key part of our original partnership with Nokia. I know firsthand how critical it was for me and the team to be a valuable partner to Nokia, in addition to building out a great ecosystem of partners, hardware and software alike. Today’s announcement does not change that – acquiring Nokia’s devices group will help make the market for all Windows Phones, from Microsoft or our OEM partners,” said Terry Myerson, the head of operating systems engineering group at Microsoft.

At present, there are a number of smartphone vendors, who have Windows Phone 8-based handsets in their lineups, including Samsung Electronics, HTC, Huawei, Toshiba and so on. Still, the overall market share of Windows Phone is less than 5%, which means that sales volumes of all WP8-based smartphones, except Nokia’s, are very low. Even Nokia's sales are negligible: life-to-date sales of all Lumia handsets featuring Windows Phone OS were 27.3 million units at the end of Q2 2013.

Microsoft officially said that the purpose of Nokia’s devices business acquisition if speeding up innovation and time-to-market of leading-edge smartphones. In case Microsoft delivers Lumias with new-generation capabilities a quarter ahead of its partners, the latter will be unable to sell novelties with high margins, which means that they will barely earn on them on the competitive market.

Obviously, in case Microsoft Windows Phone becomes as competitive as Google’s Android, vendors will utilize it gladly. However, without a demand from end-users, but with inevitably heavy competition from Microsoft’s own Lumia handsets, the platform seems less and less viable for third-party makers. Nonetheless, it all does not mean that Microsoft may not succeed with its own-brand smartphones.

“Together, Nokia and Microsoft have the scale to combat [Samsung] Galaxy, the design to combat [Apple] iPhone, and the innovation capabilities to lead it all,” added Mr. Myerson.

Tags: Microsoft, Lumia, Nokia, Windows Phone, Windows Phone 8, Business, HTC, Huawei, Samsung, Toshiba

Discussion

Comments currently: 8
Discussion started: 09/04/13 03:23:27 PM
Latest comment: 09/05/13 01:33:43 PM
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1. 
wp8 even can't run all kind of videos while on android just use MX player and enjoy.
so why we should buy a 500$ crap which even can't run all type of popular videos,no file manager.................endless list

i can tell atleast 10 big enough reason for not buying windows phone
3 3 [Posted by: mudi1  | Date: 09/04/13 03:23:27 PM]
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2. 
show the post
0 4 [Posted by: JanGozi  | Date: 09/04/13 04:26:58 PM]
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- collapse thread

 
I have a Lumia 920. I like it very much. It works great as a phone, has nice features and has most of the apps I used on my old iPhone (words with friends, etc). More apps are being added all the time.
Speak for yourself.
2 1 [Posted by: CosmoJoe  | Date: 09/04/13 09:06:56 PM]
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I agree with 'Cosmo Joe' that as more apps are developed for Windows Phone 8 users, the WP8 will likely become a strong contender against its competitors.

Beta-testing on newly developed and/or current applications and especially those soliciting consumer feedback and offering some sort of future incentive will most likely take the WP8 to the next level.

In addition, beta-testing offers are a great way to build your app's inventory. I just saw today an offer for Windows Phone 8 users to test and recommend improvements to a FREE Flashlight app for their Windows Phone 8. One incentive is that testers with constructive comments will have the opportunity to acquire additional free and useful applications as they are developed. Individuals interested can send an email to
Light-WP8-betatest-inquiry@freytag.org.

For now, I think the Windows Phone 8 shows a lot of promise.
2 0 [Posted by: Elizabeth Johnson  | Date: 09/05/13 06:12:07 AM]
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3. 
Microsoft won't make it open source either. Fail. The world has changed but Microsoft won't change with it. This is a sign of a company in long term demise.
0 0 [Posted by: linuxlowdown  | Date: 09/04/13 05:50:55 PM]
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The same was said about Apple in the late 90's, right before Microsoft bailed them out with a $150 million investment.
In the tech world, fortunes change quickly.
0 0 [Posted by: CosmoJoe  | Date: 09/04/13 09:07:47 PM]
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4. 
MS just needs to get technical people on the OS to fill in the missing holes.

Android is dominant and currently the best OS, but it's not perfect and can be beaten. The play store is full of junk, ratings are misleading, no support for trials so you often need to install an app plus a separate unlocker, apps leave all their files completely out in the open.

If MS filled the holes it could beat Android. They are big holes but easy to fill. Just having a user file system would fix most of the problems.
1 0 [Posted by: CSMR  | Date: 09/05/13 05:19:54 AM]
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