With the recently launched Atom “Bay Trail-T” platform and chips that consume only 2W of power, Intel Corp. can now truly address the market of media and business tablets. What is even more important is that the forthcoming Intel Atom-based slates are projected to be rather inexpensive. If earlier this year Intel vowed to deliver tablets that cost $149 - $199, then now the chipmaker is confident in $99 slates this year.
“We have got Intel tablets. They are in the market. I have got here a Lenovo tablet in my hand, it is fully functional. We intend to drive leadership into this market. We have assets and technologies that nobody else can bring to this marketplace. We can provide the same form factor to an OEM, and they can choose between Windows, Android, Core, Atom. The choices and the innovation they can do with these devices are tremendous. Again, to show you that's not just one device. We've shown you a wall of devices here with systems that will be coming to market from price points below $100 this holiday. Yes, that is below the $100 system price point, for holidays,” said Brian Krzanich, chief executive officer of Intel, during his keynote at the Intel Developer Forum 2013 earlier this week.
Intel Atom Z3000-series system-on-chips for media tablets that consume 2W-3W of power pack in up to four “Silvermont” x86 cores, seventh-generation Intel integrated graphics engine with advanced accelerated video encoding/decoding capabilities, single-channel LPDDR3 memory controller, multiply special-purpose accelerators and engines as well as a host of other technologies.
At present the market of media tablets is commanded by application processors compatible with ARM architecture from companies like MediaTek, Marvell, Nvidia, Qualcomm or Texas Instruments. In a bid to establish positions on this rapidly growing market, Intel has to ensure that its app processors are affordable enough. In addition, the company will try to provide different kinds of incentives to companies who adopt x86 chips from Intel.
A wave of highly powerful and energy efficient tablets, 2-in-1s and other mobile devices based on the new Atom, Celeron and Pentium processors are due to market for consumers and business users in the fourth quarter of this year from leading OEMs including Aava, Acer, Asus, Dell, Lenovo and Toshiba, Intel has announced. Earlier this year Samsung introduced Galaxy Tab 3 media tablet with previous-generation Intel Atom Z-series “Clovertail” chip with two cores.