Notebook manufacturers have reduced their 2014 shipment estimates as the market faces some challenges on both the supply and demand fronts. On the one hand, tablets capture market share of laptops. On the other hand, PC makers cannot unveil their new sleek and slim PCs in new form-factors in Q2 2014 since Intel Corp. has delayed shipments of its next-gen “Broadwell” central processing units.
Leading PC brands – including Apple, Asustek Computer, Hewlett-Packard, Lenovo, Samsung, Sony, and Toshiba – are reducing notebook PC shipments for 2014. According to the NPD DisplaySearch, the 2014 shipment estimate for the top nine notebook PC brands is 134 million, which is a decrease from the previously estimated 152 million units. It is likely that notebook PC shipments will decline again in 2014, as they did in 2013. NPD DisplaySearch’s data is based on demands for displays and associated components.
Since Intel delayed production of its next-generation “Broadwell” microprocessor from Q4 2013 to Q1 2014 and postponed shipments to Q3 2014, notebook makers are delaying their high-end PC launches as well. In addition, they postpone roll-out of certain mainstream models since there are no appropriate low-cost CPUs for them.
“The declines in notebook PC shipments will have many effects on the notebook PC value chain in the coming year,” said Jeff Lin, value chain analyst for NPD DisplaySearch.
In terms of product design, low-priced notebook PCs with screen sizes between 14” and 15.6”, which are expected to sell for $299, will not be ready before June 2014. None of those models will include touch capabilities, so the touch penetration rate could be less than the 15% estimated for 2014.
In addition, notebook PCs with two operating systems – Microsoft Windows and Google Android – which were proposed by Intel and some PC brands, have been cancelled because Microsoft and Google no longer support the concept.
Tags: Apple, Asustek Computer, Hewlett-Packard, Lenovo, Samsung, Sony, Toshiba, Microsoft, Windows, Google, Android
Comments currently: 5
Discussion started: 02/06/14 06:14:37 PM
Latest comment: 02/09/14 12:45:56 AM
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This reflects very badly on the operating systems which they are using. If customers are not buying the machines it is because they don't like the O/S not that they are not buying something to use as a computing device. Just that Windows devices are not selling. This is the biggest lesson here. Most consumers have tried to fathom the new Windows and decided to stick with what they have or switch to either android or Apple operating system devices. Microsoft leaning on the PC brand makers more so than Google. Dual O/S systems may have saved some sales when it was 1st mooted, it will too late now.
02/06/14 06:14:37 PM]
All thanks mostly to Win8 and I'm sure Tablet sure didn't help because of portability.
02/06/14 07:23:24 PM]
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M/S had one in 2002 as did others and they were all canned. Trying to unify the two O/S formats into one is/was the failure. Look at Apple, Google with Android for Tablets. Samsung make laptops,tablets and phones but have tried to keep the types of O/S's separate just as Apple have done.
02/07/14 06:42:23 AM]
While I agree that the lack of enthusiasm for the latest version of Windows is playing a part in all this, I also think there is a bit more to it than that.
I believe a big bulk of the decline is due to the fact that people don't need to upgrade their laptops every year or 2 as in years past.
A decade ago, even generational bumps in processor speed caused people to want to upgrade their systems as the benefit was noticeable and worth the cost to them. Now these systems have gotten so fast that the need to upgrade annually isn't there. These systems are much more future-proof today and can last 5 years before they show their age.
What this means is that it will take a revolutionary bump in speed at the same price point for people to take the plunge and upgrade. Otherwise they will continue to use what they have until it can no longer do what they need it to do, and then upgrade. It's mostly up to the hardware manufacturers to provide something worth upgrading to.
02/08/14 01:03:22 AM]
^ Well said !!
I advice many ppl re tech/computer purchases and my advice has been to hold off any 'upgrades' for the time being due to no worthwhile tech boosts due to lack of competition the last couple of years, due mainly to intels stranglehold on the market/distribution channels, and also to wait until the abomination that is W8 is sorted out with two specific choices, one for tablet and one for desktop/laptop usage
Its no surprise that new low-priced notebook models to be released later this year will not include touch capabilities, the only reason any average lappy has touch capability is to please the MS marketing machine
02/09/14 12:45:56 AM]
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