by Anton Shilov
07/14/2005 | 09:10 AM
PalmOne, a maker of handheld computers, who formerly was known as Palm, but then was split into two companies: PalmSource and PalmOne, announced that from now on it would be called Palm, back once again. Besides name change, the company also changed its ticker, headquarters and, more importantly, logotype.
<%BANNER[article]%>“I’m confident we’ll build our momentum even faster now that we can use the same term consumers and business people have always used for our products – Palm. And while a lot has changed – our name, ticker, logo and headquarters – o
PalmOne was created in October 2003 when the earlier Palm spun off PalmSource and acquired Handspring. At that time, the decision was made to share the Palm brand between PalmOne and PalmSource. Over time, customers have come to identify the name Palm more with physical products than with the operating system that powers it, the company indicated.
The new logo builds upon the strong brand equity already established in the former blue Palm circular medallion, but the updated typeface suggests the trend toward digital content and an orange gradated background evokes energy. Designer Turner Duckworth, who crafted the new logotype, has also created Palm and palmOne brand identities since the original blue medallion logo, including Zire, Tungsten and LifeDrive.
The company has three product lines: handheld computers sold today under the Zire and Tungsten subbrands, smartphones sold under the Treo subbrand, and a new category of mobile-computing products called mobile managers. LifeDrive mobile manager was the first in this new line.
Palm, Inc. is now located in