AMD Wants to Capture 15% of Notebook Market – Report

AMD Wants its Laptop Market Share to Rise

by Anton Shilov
05/24/2006 | 08:27 AM

Advanced Micro Devices, the world’s second largest maker of x86 central processing units (CPUs), commands significant parts of the desktop and server processors markets, however, the company is not that successful when it comes to microprocessors for laptops. But that is going to change, according to certain reports.

 

In the recent years, AMD has had approximately 10% share in shipments of central processing units for laptop computers, initially because its chips were not very competitive and lacked support of infrastructure and eventually because Intel pushed its mobile platform named Centrino rather aggressively. The recent launch of dual-core Turion 64 X2 notebook put AMD inline with Intel Corp. and, according to an “industry source” cited by DigiTimes web-site, this year AMD is planning to increase its share in the market of mobile processors to 15%.

Usually the company states certain plans, like abilities to produce more processors, or plans to capture certain percent of global CPU market, publicly in interviews, or during presentations at certain conferences. However, this time AMD did not announce any market capture plans officially, though, according to the source cited by the web-site, the chipmaker plans to see 12 million laptops – out of 80 million mobile computers estimated to be shipped in 2006 – using its chips.

The sources also reportedly revealed that “over half” of HP notebooks for “European and American markets” use AMD processors, while for Acer, the AMD proportion is 35%, it was claimed.

Mobile processors are usually sold at a higher average selling price compared to chips for desktops, as they consume much less energy and also have various power-saving technologies built-in. Nowadays AMD – at least on paper – has a rather competitive offerings against Intel’s and such a position should remain at least until Intel releases its Core 2-series processors for mobile computers. Given that there are many chipsets and platforms to support AMD64 mobile processors, the company has strong chances to win some parts of the market.

AMD’s marker share in x86 server market increased to 22.1% in Q1 2006, up from 16.4% in the fourth quarter in 2005, according to a recently released data from Mercury Research. Back in Q4 2005 AMD commanded 21% of all x86 central processing units shipments in the world.