Asustek Plans to Become World’s No. 3 Maker of Notebooks

Asus Aims to Become the Third Largest Notebook Brand

by Anton Shilov
10/30/2009 | 03:51 PM

Asustek Computer, one of the world’s leading makers of notebooks, plans to become the world’s third largest notebook suppliers by 2011, the company’s chief executive officer is reported to have said.

 

Chief executive officer of Asustek Compute, Jerry Shen (C.L. Shen) said that the company’s goal was to become the world`s third largest notebook brand by 2011, to trail Hewlett Packard and Acer Group, reports Taiwan Economic News. In order to reach the goal, the company has to ship much more than 15 million notebooks in 2010, hence Asus will only be able to pretend to become the world’s No. 4 notebook brand.

While Asus-branded notebooks are well-known among technology enthusiasts and at many markets, mainstream consumers still have to meet Asus. Even though many customers know Acer, Dell, HP and Fujitsu, Asus, despite of being on the market for nearly a decade, is still considered to be a fairly new brand.

In order to attract attention to the trademark, Asustek Computer has released numerous premium notebooks, including a family of laptops made of bamboo as well as a line of Lamborghini-branded notebooks. Still, Asus is mostly known for its Eee-branded consumer-oriented devices. Asus still has a lot of work to do.