Apple Cannot Fulfill Demand for Apple MacBook Pro with Retina Screen

Demand for New MacBook Pro 15" Retina Exceeds Supply

by Anton Shilov
07/24/2012 | 11:55 PM

While sales of Macintosh personal computers were not exactly high last quarter, Apple still could not fulfill the demand for its latest MacBook Pro 15" notebook with Retina screen. The company does not reveal what was the reason why the availability of the new MacBook Pro 15" did not meet customers' expectations.


"The MacBook Pro with the Retina display was incredibly well received and we ended the quarter in backlog; we still have not caught up with demand yet, but anticipate doing so next month," said Tim Cook, chief executive officer of Apple, during conference call with financial analysts.

The reasons why Apple could not meet the demand for its MacBook Pro 15" with Retina screen are unclear. Given the fact that Apple can get enough Retina-class screens for its iPhone and iPad devices, it is hard to imagine that the company could not obtain enough 15" screens for its latest MacBook Pro. Still, given the fact that the new MBP adopts completely new system architecture with SSD storage, new type of display and new type of unibody case, manufacturing problems are likely to occur to the laptop.

The MacBook Pro 15" with Retina display features the latest Intel Core i7 quad-core processors up to 2.7GHz with Turbo Boost speeds up to 3.7GHz, Nvidia GeForce GT 650M discrete graphics with 1GB of GDDR5 memory, up to 16GB of DDR3L 1600MHz memory and flash storage up to 768GB. Two Thunderbolt and two USB 3.0 ports allow pro users to connect to multiple displays and high performance devices, and a new HDMI port offers quick connectivity to HDTVs. The MacBook Pro delivers up to 7 hours of wireless productivity and also features a FaceTime HD camera, glass multi-touch trackpad, full-size backlit keyboard, dual microphones, enhanced speakers, 3-stream 802.11n Wi-Fi, Bluetooth 4.0 as well as a thin MagSafe 2 power port.

Separately, Apple announced citing data from NPD Group that its notebooks now account for 25% unit market share and 47% of dollar market share of portable PCs sold in the U.S.