Acer Bosses Continue to Call Microsoft to Drop Surface Tablets

Acer May Consider Alternatives for Windows in the Light of Surface Tablets

by Anton Shilov
08/08/2012 | 09:53 PM

Acer Group, one of the world's top PC suppliers, was among the first to express concerns about Microsoft Corp.'s own-brand Surface media and productivity tablets. The company still believes that Surface will impact the whole ecosystem in the world and therefore Microsoft should think twice. Moreover, Acer may reconsider its strategies going forward in regards of Windows and even thinks about alternatives.


“We have said [to Microsoft] think it over. Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice,” said JT Wang, the chairman of Acer, in an interview with Financial Times.

Microsoft itself has admitted in a filing with the Securities and Exchange commission (SEC) that its forthcoming Surface media and productivity tablets will compete against third-party slate-type products that use Windows 8 operating system, which may lower the commitment of the company's partners to the platform.

“If Microsoft is going to do hardware business, what should we do? Should we still rely on Microsoft, or should we find other alternatives?,” said Campbell Kan, the president for personal computer global operations at Acer.

One of the reasons why Microsoft intends to release Surface is to set up a point of reference for Windows RT/8-based slates, something that hardware makers will have to look at and something that will be clearly competitive against products like Apple iPad in the eyes of the end-user. The particular problem for Acer is that it has so far failed to release a competitive media tablet powered either by Google Android or by Microsoft Windows. Therefore, the company has reasons to believe that a "standard" device from Microsoft will hurt its abilities to compete on the market of tablets in particular and will slowdown the adoption of Windows 8/RT platforms in general.

Bill Gates, a co-founder of Microsoft and the former chief executive officer of the company, said in an interview that Surface would not rival products from other makers of hardware and therefore would not impact value added resellers as well as distributors.