Microsoft Surface – Fairly Compromised Confusing Product, Says Chief Exec of Apple

Tim Cook Compares Microsoft Surface to Flying Car

by Anton Shilov
10/29/2012 | 12:04 AM

Tim Cook, chief executive officer of Apple, does not believe that Microsoft Corp.’s Surface could pose a threat for iPad as it is full of compromises and will not provide user experience comparable to Apple’s slate.


“I have not personally played with the Surface yet, but what we are reading about it is that it is a fairly compromised confusing product, and so I think one of the toughest things you do with deciding which product is to make hard trade off and decide what a product should be and we have really done that with the iPad, and so the user experience is absolutely incredible, I suppose you could design a car that flies and floats, but I do not think it would do all of those things very well,” said Tim Cool, chief executive officer of Apple, during a conference call with financial analysts.

Microsoft developed own-brand Surface tablet not only to compete against Apple iPad and push its Windows RT operating system onto the market, but also to create a reference design for other hardware manufacturers to follow. But Microsoft Surface with Windows RT does have a number of drawbacks, such as low-resolution screen, narrow choice of software and some other.

The head of Apple did not make any statements regarding Windows RT and its potential on the market of tablets in general, but stresses that it expects iPad slate to continue to be successful, despite of incoming tablets powered by Microsoft’s operating system.

“I think people when [customers] look at the iPad versus competitive offerings, [they] are going to conclude, they really want an iPad. People have done that to-date and I think they will continue to do that,” said Mr. Cook.