Sales of Google Nexus 7” Total Million a Month, Cannot Get Even Close to iPad

Google Nexus 7” Fails to Become Real Competitor for Apple iPad

by Anton Shilov
10/31/2012 | 06:52 PM

Asustek Computer, the manufacturer of Google’s Nexus 7” media tablet admitted that despite of powerful Nvidia Tegra 3 system-on-chip, low price and loud marketing campaign, Nexus 7” has failed to become a real competitor for the Apple iPad. Still, it easily became one of the most popular Google Android-based tablet.


Since the time when the Google Nexus 7” slate in mid-July, sales of the product have been growing, which is a promising sign since it shows that consumers are finally satisfied with their devices and those who are buying are confident in the quality and user experience. At present, around one million of Asus/Google Nexus tablets are sold every month, which is a lot for an Android-based slate.

“At the beginning, it was, for instance, 500 thousand units a month, then maybe 600 thousand, 700 thousand. This latest month, it was close to 1 million,” said David Chang, chief financial officer of Asustek, in a conversation with The Wall Street Journal.

While a million of units per month is substantial amount, it is well behind shipments of Apple iPad, which sales totaled 14 million units last quarter, or about 4.6 million a month. It is noteworthy that Google Nexus 7” 8GB costs just $199, whereas the lowest-cost iPad up until recent launch of iPad mini was priced at $399.

It is unclear whether customers are still not confident in Google Android-based tablets, or just do not want to buy 7” slates. In any case, Google now bets on Nexus 10” as its main weapon against the iPad from Apple.

Manufactured by Asustek Computer, the Nexus 7 tablet comes with 7” display with 1280*800 resolution and is based on Nvidia Tegra 3 system-on-chip with four ARM Cortex-A9 cores (+1 low-power A9 core) as well as Google Android 4.1 “Jelly Bean” operating system. The device comes equipped with 1GB LPDDR2 memory, 8GB or 16GB internal NAND flash-based storage, 1.2MP front-facing camera, Wi-Fi 802.11 b/g/n, Bluetooth, NFC (with Android Beam support), microphone, speaker, accelerometer, magnetometer, gyroscope, GPS, 4325mAh battery and so on.