Amazon: Sales of Kindle Devices Set All Time Record During Thanksgiving Weekend

Black Friday and Cyber Monday Help Amazon to Boost Kindle and Kindle Fire Sales

by Anton Shilov
11/27/2012 | 11:12 PM

Amazon has announced that this Black Friday and Cyber Monday were the best ever for the Kindle family, and the popular new Kindle e-readers and tablets remain at the top of Amazon’s best sellers list worldwide.


“Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year. We are excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide – Cyber Monday was the biggest day ever for Kindle sales, and we are looking forward to millions of customers opening a new Kindle this holiday season,” said Dave Limp, vice president for Amazon Kindle.

To celebrate Cyber Monday, offered a special deal, just $129 for the Kindle Fire media tablet. Customers flocked to the deal, making this the biggest Cyber Monday deal ever for In addition, the company said that Kindle Fire HD is the most gifted and most wished for product on Amazon worldwide since the launch in September, 2012.

It is interesting to note that the company makes no profit selling its Kindle and Kindle Fire hardware, such as electronic book readers and media tablets. At the same time, unlike suppliers of video game consoles, it also does not sell its devices at a significant loss.

Amazon sells various versions of its Kindle Fire and Kindle Fire HD media tablets for $159 - $499. The company hopes that aggressive pricing will catalyze more people to obtain media tablets and eventually make purchases of applications, electronic books, music, movies and other types of content, which will create profits for the company. Considering the fact that Kindle is an extremely-closed eco-system, customers are basically forced to make purchases from Amazon, not from other providers.

"We sell the hardware at our cost, so it is break-even on the hardware. We are not trying to make money on hardware; we want to make money when people use our devices, not when people buy our devices. After you buy Kindle Fire HD, you may use it to buy books, games, movies and so on. So that continuing relationship with the customer is what we hope to make money on over time," said Jeff Bezos, the founder and chief executive officer of Amazon, in an interview earlier this year.