Samsung Plans to Sell 100 Million Galaxy S IV Smartphones

Samsung Sets Aggressive Plan for Next-Generation Flagship Smartphone

by Anton Shilov
02/15/2013 | 11:21 AM



Samsung Galaxy S IV smartphone is several months away, but an enormous build plan that Samsung Electronics reportedly has for it implies that the company is very confident of its success. In case estimates by financial analysts are correct, then the Galaxy S IV will be sold in quantities that will equal to sales of all Galaxy S-series smartphones until recently.

In a note to clients on Thursday, Jefferies & Company analyst Peter Misek reported that Samsung intends to build 100 million units of its upcoming flagship Google Android-based smartphone, citing usual sources among components suppliers, reports BGR web-site. The analyst believes that the tremendous volume of the handset will affect the whole market and that component manufacturers will have to reallocate their resources from their large customer, Apple.

“The enormous 100 million Galaxy S IV build plan (we estimate the S III sold 60 million) is leading some suppliers to say that they will reallocate resources away from Apple,” wrote Mr. Misek.

In its most recent quarter Apple shipped 47.8 million of iPhones and it for the most of the quarter it experienced shortages with getting enough devices made. In case Samsung intends to sell 100 million Galaxy S IV units in the first nine to twelve months of sales, then it will demand around 25 million of smartphones on average every quarter, a number that will clearly have a huge impact on the market as Samsung will demand both components and manufacturing capacities.

Sales of Samsung Galaxy S III hit 20 million units in the first quarter (100 days) and 30 million in the first five months. Given the ambitions that the world’s No. 1 supplier has, it can clearly have intentions to sell 100 million Galaxy S IV units in the coming year. But will the global supply chain for Apple and Samsung be ready for this?

Samsung plans to release its next-generation Galaxy S IV smartphone this March or April. In case everything goes as planned, the device will be the world’s first phone with eight-core application processor inside. Previously it was expected that the smartphone will have an advanced full-HD display.

Samsung’s recently announced Exynos 5 Octa has four ARM Cortex-A15 high-end general-purpose cores for demanding applications as well as four more ARM Cortex-A7 low-power cores for use cases where maximum computing performance is not required. The new application processor will likely feature new ARM Mali graphics core as well as support for advanced graphics technologies, such as output to UHD 4K (3840*2160) resolutions. The chis is made using 28nm HKMG process technology at Samsung's manufacturing facility near Austin, Texas.