Next-Generation Apple iPhone Set to Have a “Killer Feature” – Analyst

Future Apple iPhone Set to Attract More People to the Platform Thanks to Killer Feature

by Anton Shilov
03/18/2013 | 12:30 PM

The seventh generation Apple iPhone will not only be faster and better than the predecessor, but must have a “killer feature” that will attract more customers to the platform, according to a financial analyst. At present it is unclear what exactly will bring the feature, but given the fact that the competition on the market is intensifying, Apple must offer something that no one else has.


“You saw the Samsung Galaxy S4 come out last week that shows you the innovation cards are up for grabs. What is lacking in that product [the S4] is a killer feature. We think that is where Apple will surprise this year. This [iPhone] 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform, and that increases the value of those 500 million accounts, said Katy Huberty, an analyst with Morgan Stanley, at CNBC.

In a bid to successfully rival Samsung Electronics, Sony and Nokia, Apple will possible need to offer a phone that features technologies that leave others behind in their main selling points, which is pretty hard to accomplish. Still, the company will need to compete against Nokia’s advanced camera, Samsung’s high-performance application processors and big screens as well as Sony’s advances in waterproof design.

It is expected that Apple will unleash its new smartphone sometimes in September, about a year after the company introduced its iPhone 5. It is expected that the new smartphone will feature more powerful system-on-chip as well as iOS 7 operating system.