Microsoft Slashes Pricing of Ultrabooks with Touch Screens in Retail Stores

Microsoft Retail Stores Cut Prices of Windows 8-Based Notebooks with Touch-Screens

by Anton Shilov
04/25/2013 | 11:54 PM

In an attempt to popularize laptops with touch-screens, Microsoft Corp. has reportedly reduced pricing of select ultrabooks based on Windows 8 operating system. The price-cuts vary from $100 to $350 depending on the model and in many cases the notebooks are not really getting affordable. Nonetheless, they are getting more appealing as their prices are reduced to the levels of non-touch models, something that greatly popularizes the touch-screens in general.

 

As tablets are getting more popular than notebooks, leading PC companies are trying to make laptops more appealing to end-users. Nowadays both Intel Corp. and Microsoft Corp. are interested in popularization of mobile PCs with touch-screens (as that could slow-down adoption of media tablets running ARM processors and Android or iOS operating systems). Since touchscreens for laptops are pretty expensive to manufacture, they usually increase the prices of actual personal computers by $100 - $150, which makes systems less competitive on the heavily commoditized market. In addition, many PC makers want to get higher profit margin from systems with supplementary functionality, which results in expensive ultrabooks with touch-screens.

 

Recently Microsoft started to sell a number of popular ultrabooks with touch-screens with significant - $100 - $350 – discounts in its retail stores, reports Cnet News web-site:

 At present it is unclear whether Microsoft and its partners are clearing out their stocks ahead of Intel’s next-generation “Haswell” microprocessors launch and the new breed of products, or the software giant is taking pro-active measures to promote laptops with touch-screens. Another reason for significant hardware discounts could be the fact that many consumers simply do not like Windows 8, which is why Microsoft wants to sell them PCs with “full” Windows 8 experience. In any case, discounts are always good for the end-user.