by Anton Shilov
05/02/2013 | 09:08 PM
MediaTek Inc., a leading developer of wireless communications and digital multimedia chips, on Thursday introduced its next-generation, entry-level smartphone platform – the MT6572 – which is claimed to be the world’s first dual-core system-on-chip with integrated Wi-Fi, FM, GPS, Bluetooth functions in addition to baseband and 3.5G modem. Unfortunately, performance of the SoC is very limited.
The new MT6572 integrates two power-efficient ARM Cortex-A7 general-purpose cores with speeds up to 1.2GHz as well as PowerVR 5XT-series graphics core (presumably). The chip also integrates MediaTek’s advanced multi-mode rel. 8 HSPA+/TD-SCDMA modem as well as Wi-Fi, FM, GPS and Bluetooth technologies. The MT6572 supports for up to HD 720p video playback and record (with MiraVision technology that improves picture quality), 5MP camera and up to qHD (960x540) displays. The chip is made using 28nm process technology.
“MediaTek continues to drive the democratization of smartphones by re-defining the entry level segment, moving the baseline to dual-core processing. With worldwide operators looking to reduce device subsidies, enabling higher performance platforms with easy-to-adopt reference designs is key for enabling our customers to rapidly address the fast-moving mobile market opportunity. The launch of the MT6572 will further expand MediaTek’s highly-differentiated product portfolio and allow our partners to offer a complete range of smartphones targeting all segments,” said Jeffrey Ju, general manager of the smartphone business unit at MediaTek.
The cost-optimized, system-level design of MediaTek MT6572 HSPA+ platform greatly reduces the e-BOM cost, simplifies the product development and shrinks time-to-market.
The mobile market continues the accelerated pace of transitioning to smartphones, with quarterly shipments already exceeding features phones for the first time. Most of the growth in smartphones is coming from the entry segment – both for emerging markets as consumers increasingly switch to entry Android devices and also for developed markets as operators drive deeper smartphone penetration and reduce device subsidies.
"Smartphone adoption is rising across the globe as the price of entry-level smartphones continues to fall. By simplifying system design, MediaTek is a key driver of this trend. MediaTek’s new dual-core smartphone platform brings features and performance that were recently associated with premium smartphones to mainstream devices. This product will accelerate the shift to dual-core processors in entry-level smartphones," said Linley Gwennap, principal analyst of The Linley Group.