Toshiba Condemns Microsoft’s Dual Operating System Approach to New Devices

Toshiba Accuses Microsoft of Confusing the Market with Windows 8 and Windows RT

by Anton Shilov
05/08/2013 | 09:17 PM

A high-ranking executive from Toshiba’s Australian branch has criticized Microsoft Corp. for releasing two incompatible operating systems under Windows brand last year. Despite carrying the same brand, Windows 8 and Windows RT are completely different platforms with diverse capabilities. In a bid not to confuse its customers, Toshiba only offers Windows 8-based products.


“I think one of the challenges is, there was a lot of confusion with Windows 8, my personal view is that they (Microsoft) confused the market with a couple of different – Windows 8 and Windows RT – flavors,” said Mark Whittard, managing director of Toshiba Australia, in an interview with The Australian news-paper (excepts from which were republished by Cnet News and ZDnet).

Windows RT is a fully-fledged Microsoft operating system compatible with ARM-architecture application processors and incompatible with the vast majority of programs developed for Windows, something that clearly discourages anyone from using it. Given the fact that it carries Windows name, it confuses many buyers as people expect compatibility with their applications. Many PC makers, including Toshiba and Samsung, decided not to offer Windows RT-based devices early in the lifecycle of the OS so to avoid the misunderstandings.

Sales of Windows RT have been pretty slow. Moreover, price differences between ARM/Windows RT-based hardware and x86/Windows 8-powered products was high enough to stall sales of the latter too. Moreover, the slow start of Windows 8 systems was also conditioned by the fact that stores were selling Windows 7-based PCs with huge discounts.

In Australia, Toshiba this week launched a new range of Windows 8 devices ? some 25 ultrabooks, notebooks, tablets and all-ion-one computers that will go on sale in Australia from next month.