Acer Cuts Price of Its Windows 8-Based Iconia W3 Tablet

Acer Slashes Price of World’s First 8” Windows 8-Powered Slate

by Anton Shilov
08/07/2013 | 11:30 PM

Acer Group, one of the world’s largest maker of personal computers that pins a lot of hopes onto Microsoft Windows 8-based tablets, has slashed the price of its Iconia W3 tablet that is powered by the latest operating system from Microsoft. The reasons for the price-cut have not been announced, but it is likely that the product has received a lukewarm welcome from the market.


Acer reduced pricing of various versions of Iconia W3 tablet, the world’s first 8” slate with Windows 8 OS, across the world. For example, now sells W3 32GB for $299, down from $379; as well as offers W3 64GB for $349, down from $429. Amazon in the UK reduced pricing of W3 64GB from £329 to £289, whereas Acer in Australia slashed the cost of premium Iconia W3 32GB bundle (includes Microsoft Office, carry case, protective film and additional warranty) from A$636 to A$549.

While the reasons for the price-cut are traditionally not revealed, in the past three years price-slashes on tablets usually occurred due to one simple reason: inability to compete against Apple iPad at similar price-points. Acer reduced price of its Iconia W3 tablets about two months after the launch in select regions, something that clearly indicates the company’s dissatisfaction with sales of the product.

Acer Iconia W3 is based on Intel Atom Z2760 application processor running at up to 1.80GHz and sports 32GB or 64GB of NAND flash storage space. The device features 8.1” display with 1280*800 resolution, 2MP front and rear cams, Wi-Fi 802.11b/g/n and so on. The tablet has micro-HDMI port, micro-USB port as well as microSD card slot. Acer Iconia W3 provides up to 8 hours of battery life.

The Iconia W3’s design makes it useful for productivity in several different ways. The slim and sleek device weighs only 1.10 pounds (498 grams) and measures only 0.45” (11.4mm) thick. The device pairs with an optional full-size Bluetooth keyboard that holds the tablet upright for typing and then conveniently docks to the tablet to lay flat for easy screen-protected transportation. The keyboard mirrors the size of those found on larger 13.3” notebooks, so it is comfortable to use and makes working on documents and presentations more convenient. The Acer Iconia W3 was designed with a virtual keypad for optimal thumb typing.

Since the Acer Iconia W3 runs Windows 8, it keeps files, photos, and contacts synced across other Windows 8 devices, so customers can work on documents and programs on the go and then conveniently access the most current version from another device. Plus, because it runs full Windows 8, the Acer Iconia W3 is compatible with x86 legacy Windows programs. Consumers can also customize Windows 8 by utilizing Live Tiles right on the start page to keep updated on the topics, news, weather and other events that they care about most.