Launch of New Apple iPhones Imminent on September 10

Apple Begins to Send Invitations to New iPhone Launch

by Anton Shilov
09/03/2013 | 11:10 PM

Apple on Tuesday began to send out invitations for an event in September, which is believed to cover the launch of the two new iPhone smartphones. The new handsets will address premium and mainstream market segments and will expand the reach of Apple’s technologies to wider audiences across the world.


The invitation, which is send to various media outlets, depicts a numbers of rounds painted in different colours, an Apple logotype and claims that “This should brighten everyone’s day”. It is believed that different colours should symbolize diverse cases of Apple iPhone 5C, which is projected to be made of plastic and come in many different tones, unlike traditional iPhones which came in either black or white. The rounds may also symbolize the new user interface of the iPhone.

On September 10, 2013, along with the premium iPhone 5S and more affordable iPhone 5C, Apple is projected to officially launch its all-new iOS 7 operating system for smartphones and media tablets.

The general consensus is that Apple iPhone 5S will continue to utilize 4” display of iPhone 5, but will feature improved system-on-chip and a number of other benefits. The new phone is generally not expected to become a revolution for Apple, even though the new iOS 7 is expected to bring a number of advantages not only for the model 5S, but for previous-generation mobile gadgets from Apple as well.

Apple did not comment on the news-story.