by Anton Shilov
09/18/2013 | 11:00 PM
BlackBerry has announced that it would start offering BBM service on Apple iPhone and Google Android-based smartphones this weekend. BBM will be available as a free download in Apple App Store and Google Play marketplaces.
“BBM is a very engaging messaging service that is simple to use, easy to personalize and has an immediacy that is necessary for mobile communications, With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers,” said Andrew Bocking, executive vice president for BBM at BlackBerry.
BBM for Apple iOS and Google Android features BBM Chat (allows to chat with friends on Android, iPhone and BlackBerry smartphones, lets one monitor that a message has been delivered and read), file sharing, and group chats. All BBM messages are encrypted and are sent/received very rapidly.
BBM will continue to evolve quickly. Later this year, BBM Channels will provide a forum for active, real conversations between you and the people, brands, celebrities, artists, service providers, communities and more, that matter to you. By creating a Channel, individuals and brands can engage their friends and communities in conversations sparked by their thoughts, ideas and passions. Subscribing to a Channel will let you join conversations with people who share your interests. In addition, BBM Video calling and BBM Voice calling are planned for availability for Android and iPhone in a future version.
BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean (Android 4.x) beginning September 21. BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store on September 22. Customers will be able to download BBM by visiting www.BBM.com from their smartphone browser.