by Anton Shilov
10/28/2013 | 11:49 PM
LG Electronics on Monday took the wraps off the LG G Flex, a smartphone curved to follow the contour of the face, one of the first devices to offer such a design in the smartphone market. The G Flex incorporates proprietary innovations from other LG companies in the form of the display and battery that have never been seen before. The LG G Flex also boasts new user experience (UX) features that take advantage of the curved form factor.
“The LG G Flex is the best representation yet of how a smartphone should be curved. The LG G Flex with its distinctive design, innovative hardware and consumer-centric UX represents the most significant development in the smartphone space since smartphone became part of our regular vocabulary,” said Jong-seok Park, president and CEO of LG Electronics mobile communications company.
LG G Flex smartphone is based on Qualcomm Snapdragon 800 application processor (MSM8974, four Krait cores at 2.26GHz, Adreno 330 graphics engine at 450MHz, dual-channel LPDDR3 memory controller) and is equipped with 2GB LPDDR3 RAM as well as 32GB NAND flash memory. The device features 6” curved P-OLED display with 1280*720 resolution and sports 13MP rear camera, 2.1MP front camera, 4G/LTE, Bluetooth 4.0, Wi-Fi 802.11 a/b/g/n/ac, NFC as well as 3500mAh battery. The novelty is based on Google Android 4.2.2. operating system.
The vertically curved design of the LG G Flex reduces the distance between one’s mouth to the microphone when the device is held against the ear, as traditional telephone handsets used to. The LG G Flex employs a curvature arc that is optimized for the average face, to deliver improved voice and sound quality. The curved form increases the sound level by 3dB compared to typical flat smartphones. The curved design also offers a more reassuring grip and fits more comfortably in one’s back pocket. In landscape mode, the display offers an IMAX-like experience, with the result being the most comfortable viewing angle for watching videos or playing games, according to LG.
The development of LG G Flex was only possible through the successful collaboration with sister companies LG Display and LG Chem. The 6-inch display found in the G Flex is the world’s largest Plastic OLED (POLED) display developed and mass produced specifically for smartphones. The ultra-thin, ultra-light flexible POLED display and curved OLED panel are built on plastic substrates instead of glass, giving LG G Flex its shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels – red, green and blue – in one pixel.
LG Chem developed the world’s first curved battery technology specifically for application in LG G Flex. The curved battery in the G Flex is designed with LG Chem’s patented Stack & Folding technology, which reduces the physical stress on the battery pack when in the curved form and provides better stability and performance. Despite its thin form, the LG G Flex battery has a capacity of 3500mAh, enough power for more than a full day of use.
Among the several new technologies, the LG G Flex is the first smartphone to apply a “self healing” coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to receive, keeping the G Flex looking newer longer.
The LG Flex will be available in South Korea starting in November through all three major local carriers. Availability in additional markets will be announced thereafter.