News
 

Bookmark and Share

(1) 

Just when one might think that high-definition television is finally here and will stay for long, consumer electronics companies believe that already in less than four years up to a half of HDTVs sold will also support stereoscopic 3D technology and so will do TV-channels and movies.

Hiroshi Yoshioka, executive deputy president of Sony and head of the unit that includes its TV business, said in an interview with IDG news service that that the company expected 3D televisions to make up between 30% and 50% of all TV-sets the company planned to sell in the financial year that begins in April 2012. The claim seems to be too optimistic for a technology that has not even started to emerge on the market as of late 2009.

In order to enable stereoscopic 3D experience using shutter glasses-based technology, Sony will need to equip its HDTVs with panels that have refresh rate of 120Hz or higher. Some high-end models already feature 120Hz or even 200Hz panels, however, they are rather scarce. In case Sony simply calls such TVs as 3D-enabled, then the share of such TVs may well reach 30% - 50% by 2013. In fact, Mr. Yoshioka claims that Sony considers selling shutter glasses separately in order to keep the costs of its HDTVs down. As a result, it is not clear what will be the difference between next-generation 3D and non-3D televisions; most likely, there will be no difference.

For Sony, it is tremendously important to increase its market share and improve profitability of its TV business. In fact, for several years Sony’s TV unit has been unprofitable.

Tags: Sony, Stereo 3D

Discussion

Comments currently: 1
Discussion started: 04/02/10 03:23:13 AM
Latest comment: 04/02/10 03:23:13 AM

[1-1]

1. 
I don't see the fuss about 3D. Call me old-fashioned, but I think a good script, good acting and good direction are what is important to a movie or TV show. Avatar was terrible, but it looked good. But that's not enough for me. I like watching online video sites and keep up to date with http://www.twitter.com/dozenvideo but I can't see what the 3D hype is all about. I think in 2 years, 3D will be yesterday's news. Don't believe the hype, 3D is just another gimmick.
0 0 [Posted by: John  | Date: 04/02/10 03:23:13 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month