News
 

Bookmark and Share

(0) 

Watching television shows in 3D has become a regular activity for the majority of stereo-3D TV owners, according to the latest research from the Strategy Analytics. The research demonstrates that owners of stereo-3D TVs are not only interested in S3D content, but even manage to find it despite of rather scarce availability.

Apparently, two-thirds - or 66% - of 3DTV owners across the US and Europe are watching at least one show in 3D on a weekly basis. 41% of 3DTV owners claim to be watching shows in 3D at least once a day or several times a day. Unfortunately, the results of the survey can hardly be called absolutely representative as Strategy Analytics only surveyed 4801 persons via the Internet and only 238 of which (4.9%) actually owned a 3DTV.

"3DTV is confounding the skeptics and gaining traction with early adopters. A significant minority of 3DTV owners now watch some TV in 3D on a daily basis, and this should be seen as an encouraging sign for content producers and the television industry in general," said David Mercer, principal analyst and the report author.

The survey also found that 3DTV owners typically own two pairs of 3D glasses, although a small minority (13%) claims not to own any 3D glasses. The research provides some evidence that the cost of buying additional pairs of glasses is seen as a barrier to 3D viewing: 53% of 3DTV viewers agree that they would buy more 3D glasses for family and friends if prices were lower.

“The glasses issue is very real. Naturally enough people would rather not have to wear them, but a majority of 3DTV viewers are prepared to put up with the inconvenience when the experience and entertainment value justify it," said Jia Wu, an analyst with senior analyst.

Strategy Analytics conducted an online survey in July 2011. The sample consisted of 2000 individuals in the U.S. and 2801 in Europe (France, Germany, Italy, UK) ages 15-74 years. The sample of 3DTV owners was 238.

Tags: Stereo 3D

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month