Samsung Electronics America, a leading consumer electronics maker, has announced that it has surpassed the 60% market share threshold in the U.S. stereoscopic 3D (S3D) TV market, according to newly released revenue and unit sell-through data from market research company NPD Group.
For the time period May 22 - June 18, 2011, Samsung has a unit and dollar share of 61% in the stereo-3D TV market, which includes both LED and plasma S3D TVs. In addition, according to NPD’s retail tracking service, Samsung had over 50% unit and dollar market share for April to May, 2011.
“Samsung 3D TVs can deliver Full HD 3D, but a TV isn’t just about 3D. We also are leaders in design with our gorgeous TVs, and leaders in connected TV with our hugely popular Samsung Apps platform. Consumers don’t need to compromise when they choose a Samsung TV," said John Revie, senior vice president of home entertainment at Samsung Electronics America.
Samsung Electronics not only offers various S3D TVs at different price-points, but also attempts to make 3D glasses, which are needed for viewing stereo-3D images either more affordable or even free. Consumers purchasing qualified 2011 3D TVs from participating authorized retailers will receive two pairs of 3D active glasses (model SSG-3100GB) free of cost, directly from the retailer (promotion is offered only by participating authorized Samsung retailers at their discretion). Samsung also has lowered prices on its complete line of glasses as of May 1 – battery operated 3D Active glasses are now just $49.99.
Unfortunately, NPD and Samsung did not release actual volumes of stereo-3D TVs that were shipped during the period and how many non-S3D TVs were sold during the same timeframe.
Given the fact that the S3D technologies are becoming more affordable and in a couple of years the majority of HDTVs may get appropriate capability, early progress of Samsung on the emerging market may play a crucial role in the company's future.