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4K TV display panels have become increasingly available and affordable to TV manufacturers, and Taiwanese panel makers Innolux and AUO are forecast to lead ultra-high-definition (UHD) panel shipments worldwide this year, a least, based on business plans of panel producers.

According to the latest NPD DisplaySearch report, Innolux and AUO are expected to have 58% of the market in 2014, followed by Korean manufacturers (Samsung Display and LG Display) with 25%, and Chinese manufacturers (ChinaStar and BOE) with 14%.

There remains a significant difference in strategy between Chinese and global brands. Chinese brands are aiming to sell 4K TVs at a small premium in their domestic market, while global brands want to maximize image quality. Some panel makers are promoting reduced-specification 4K TV panels to lower cost and increase shipment volume; however, this strategy might not fit well with top brands aiming to position 4K TV as a high-end segment sold at premium prices.

As Chinese brands continue to lead 4K TV manufacturing and shipments, 4K panel demand from China’s top six TV brands is crucial to all panel makers. For example, China Star expects 90% of its 4K TV panels to go to China’s top six brands, BOE 70%, Innolux 57%, and AUO 56%. The top global TV panel makers – Samsung Display and LG Display – have relatively modest plans for 4K panel production, and expect much of their production to go to their affiliated TV brands. Those brands – Samsung and LGE – each plan to source about 60% of their 4K TV panels from their in-house panel manufacturers this year.

“The 4K display demand from their related TV brands is critical to the ability of Samsung Display and LG Display to compete effectively within the growing 4K TV market. The ability of the Korean panel makers to expand 4K panel production is dependent on their success in securing more 4K display clients, beyond satisfying the needs of their own 4K TV brands,” said Deborah Yang, research director for monitors and TV for DisplaySearch.

It is interesting to note that the rise of the 4K TV market is mainly driven by the supply side, while leading TV brands are concerned about the value proposition of 4K TVs.

“While some TV brands are considering increasing their 4K TV shipment targets, we continue to see a mismatch between 4K TV panel supply plans and consumer purchasing expectations,” said Mr. Yang.

Tags: 4K, UHD, UHDTV, Samsung, LG, Sharp, Innolux, AUO

Discussion

Comments currently: 9
Discussion started: 03/07/14 10:01:37 AM
Latest comment: 03/17/14 07:03:30 PM
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1. 
At any rate it doesn't look like 2014 is going to be the year to buy 4K TVs, if price is a concern. But what about desktop 4K monitors already? Not enough activity there, just a few TNs, and a few overly large 27-30 inchers.

For TVs, before 4K, I hope they improve the basics. Lower input lag, better angles, better black, >60Hz input, useful strobing. Instead, most of what you see is more SmartTV fluff, more "thin bezels" and "thinnest screen", and no real substance. I'm here to buy a display device, not a computer or a work of art. Display quality comes first, not auxiliary software or case design! If they want to pay attention to secondary concerns, sound should be it.

I hope it doesn't mean manufacturers have hit a dead end. I'm starting to wonder, prices aside, if OLED might still be a problem longevity-wise. Plasma is extra power draw, and I'm not sure about burn-in. FED and SED never happened. What else is there?
0 0 [Posted by: sanity  | Date: 03/07/14 10:01:37 AM]
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2. 
Not buying it.
0 1 [Posted by: linuxlowdown  | Date: 03/08/14 07:27:36 AM]
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3. 
Forget the 4K TV panels. There is 0 (zero) content anyways, and the 1080p content looks worst on it than on a native 1080p TV anyways.
Just bring more 1440p@120Hz monitors please, not just like asus with their uber overpriced monitor.
0 0 [Posted by: TAViX  | Date: 03/09/14 10:56:20 PM]
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4. 
And just like that.. 3D is dead.
1 0 [Posted by: Hung Mai  | Date: 03/10/14 01:01:11 AM]
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5. 
1080p content does not look worse on a 4K panel thanks to the perfect 4:1 pixil scaling. I do not really care much about upgrading my TVs to 4k, but I can't wait for a decent 4k monitor.
0 0 [Posted by: UnbiasedONE  | Date: 03/10/14 08:35:50 AM]
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- collapse thread

 
While the video content looks OK, the text and small details are blurry and smoothed out. I saw this side by side comparison here, and the subtitle of the movie looked low res, compared to the one on the native 1080p TV.
But the best comparison is when running your TV as a monitor. An 1080p Windows desktop on a 4K TV, looks like pure crap.
0 0 [Posted by: TAViX  | Date: 03/10/14 10:21:30 PM]
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There's no inherent reason for this to be the case. Bad software of this or that monitor doesn't mean others can't do it right: allow choosing the scaling mode.

0 0 [Posted by: sanity  | Date: 03/11/14 04:10:26 AM]
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6. 
vizio p series will be under 1k. hdmi 2.0
0 0 [Posted by: qubit  | Date: 03/17/14 06:32:53 PM]
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7. 
if i remember correctly, i bought an ips 1080p monitor in 2011 for $236 (ASUS ML239H). At the time, it was one of the cheapest IPS panels as it was under $300, unlike the Dell Ultrsharps which ran for $400. Having a 4k monitor for $650 TN is quite a ways off from that price, so I still prefer a IPS for 1080p at $140 or PLS 1440p under $300. But when it comes to TVs, i could settle with a high contrast like a Vizio. I would prefer to use BDXL or next gen 100GB discs and a bdxl player from a RedBox to play on a TV.
0 0 [Posted by: qubit  | Date: 03/17/14 07:03:30 PM]
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