Philips Does Not Expect Stereo 3D to Become Popular in Consumer Electronics Shortly

Philips: No Mainstream 3D Televisions In the Short-Term

by Anton Shilov
09/03/2009 | 05:26 PM

Philips, a leading maker of consumer electronics, demonstrated its approach to stereoscopic 3D video at IFA trade-show. But despite of its demonstration, the company does not believe that stereo 3D will become mainstream in the short-term future.

 

At IFA consumer electronics trade-show in Berlin, Germany, Philips demonstrated its own stereo 3D television set. The HDTV device utilize polarization technology to create stereoscopic effect, which means that viewers have to wear special glasses and sit under a special angle to the screen. Other manufacturers, Sony and Panasonic, have chosen so-called active shutter glasses technology, which is incompatible with Philips’ approach.

At present there is no solid consumer electronics standard for stereoscopic 3D, which is why Philips doubts that the technology will become popular in foreseeable future, say, in the next couple of years.

“Philips actively participating in the 3D specification work of the Blu-ray disc association, [but the company has] no immediate plans to launch any commercial 3D TV products in the short term [and the plans] will depend on 3D TV standards. The 3D technology is not quite there,” Philips said during a press conference at IFA, reports Crave web-site.

Both Sony and Panasonic seem to be overenthusiastic about stereo 3D these days. However, other large makers of TV-sets, such as Samsung Electronics, Toshiba or LG Electronics have so far been quiet.

Considering the fact that there is no a single solid standard for stereoscopic 3D hardware and content even within Blu-ray disc association, there may be another format war coming for the 3D HDTV standard.