20% of New TV Purchases in the U.S. Will Be Stereo 3D in 2013 – Report

New Stereoscopic 3D TVs to Have 20% Market Share in the U.S. in 2013

by Anton Shilov
06/30/2010 | 11:52 PM

Albeit very slow take off, the stereo-3D technology for the home still seem to cause a lot of excutement. Still, even in three years from now only one in five new TVs sold in the U.S. will support some form of stereo-3D (S3D) technology, according to a report from In-Stat market tracking firm.


“High definition did create a wave of activity in the U.S. market, not seen since the introduction of color. S3D TV promises to be the next significant innovation wave for living room entertainment,” said Stephanie Ethier, In-Stat analyst.

Year-over-year shipment growth of S3D HDTVs will be 231% between 2010 and 2011, resulting in a doubling of the U.S. installed base of units for 3DTVs from 2010 to 2011, according to In-Stat. But while the relative numbers seem to be impressive, the absolute numbers are not and of tens of millions of TVs sold yearly in the U.S. there will be hundreds of thousands or millions that support S3D technology in 2010 and in 2011.

Many companies pin a lot of hopes onto stereo-3D technologies as drivers of their consumer electronics and video games businesses. But while manufacturers of televisions will enjoy high margins thanks to S3D, software makers may reconsider their plans as only 20% of TVs sold in three years will support stereoscopic 3D mode.