50 Million Stereo-3D TVs to Be Shipped in 2015 - Analysts

Analysts Remain Over-Optimistic About Stereo-3D Televisions

by Anton Shilov
10/08/2010 | 05:18 PM

The early success of stereo-3D televisions and displays does not impress to say at least. However, analysts from ABI Research have issued a report that optimistically predicts 50 million S3D HDTVs to be shipped in 2015.

 

The popularity of 3D movies has been a primary driver. TV makers are looking for differentiation and a reason for premium pricing. With some of the biggest-selling movies ever in 3D, and customers willing to pay more for the experience, they saw an opportunity to bring that experience to the home. There are too many "inhibitors" here. For example, it is impossible to flawlessly transform a non-3D movie into an S3D movie, which naturally limits the amount of content to new and/or recent movies.

“Unfortunately the 3D movie experience doesn’t always translate well to the smaller screen. Some sports programming is also problematical: wide fields and big stadiums just don’t lend themselves to 3D," said analyst Michael Inouye with ABI Research.

Another inhibitor is expense, adds digital home practice director Jason Blackwell.

“Not only do 3D TVs command high prices, but the active infrared glasses needed for the most common 3D technology can cost $150 a pair, and glasses from different manufacturers are incompatible," said Mr. Blackwell.

According to DisplaySearch, an analyst firm that tracks TVs, displays and some of devices on their base, there will be less than 40 thousand of S3D TVs shipped in 2015.

One thing for which S3D makes a lot of sense and which can reverse the trends is video-gaming.

“Everything looks good in HD, but not everything looks better in 3D. Content producers should be selective about what titles they assign to 3D production release," said Mr. Blackwell.