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An old rumor from October 2001 about NVIDIA’s audio processor was finally confirmed by the company itself on the 23rd of September, a reader pointed out. The company will presumably unveil a special audio processor for add-in audio cards at some point competing with Creative Labs and a couple of minor players of audio market.

NVIDIA’s nForce2 MCP-T provides some impressive audio technologies for gaming, watching movies and listening to music, whereas the newer nForce3 series does not integrate the advanced audio capabilities due to chip complexity constraints. Since the company is heading to single-chip core-logic products, it is unlikely that NVIDIA will cope with integrating advanced audio into those chips. Moreover, being a semiconductor company, NVIDIA is interested in selling more processors; it does not really make difference between the intentions of those chips. 

In early 2000 NVIDIA acquired virtually the whole patent portfolio as well as hired development staff from Aureal – a well-known maker of audio solutions from the late nineties – that was not successful, but invented some interesting audio technologies. As a result, NVIDIA has been about to enter a new market for itself for some time now, at least, the company has had everything that is required for this.

Audio market is not as hot as the market of graphics processors, I should say. The vast majority of end-users are satisfied with their integrated audio solutions available on most of the mainboards and personal computers. However, there are enthusiasts, who prefer add-in products, such as Creative Labs’ Audigy or Live! audio cards. Certainly, NVIDIA will not be able to grab a share in lower-end or mainstream market, where integrated solutions, including NVIDIA’s own products, provide enough options, though, performance mainstream and high-end markets will certainly pay attention to the SoundStorm audio processors from the most-successful graphics chips designer.

PS. Now that NVIDIA competes with Creative Labs on its own field, will the legendary provider of multimedia solutions utilise GPUs from the Santa Clara, California-based company?

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Discussion

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Comments currently: 2
Discussion started: 10/07/03 04:48:05 PM
Latest comment: 10/13/03 08:59:23 AM

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1. 
Guys help me out...

"In early 2000 NVIDIA acquired virtually the whole patent portfolio as well as hired development staff from Aureal – a well-known maker of audio solutions from the late nineties – that was not successful, but invented some interesting audio technologies."

I must have missed this story, I DO remember that Creative Labs bought Aureal's patents and existing inventory when Aureal collapsed. Did Nvidia later buy the patents and hire the ex Aureal employees from Creative Labs?

From my new clips:
"FREMONT, Calif., Sept. 21 /PRNewswire/ -- Aureal Inc. (OTC Bulletin Board: AURLQ - news) announced that on September 21, 2000, the U.S. Bankruptcy Court for the Northern District of California, Oakland Division entered the final order approving the sale of substantially all of the assets of Aureal to Creative Technology Ltd. (Nasdaq: CREAF - news). The sale will include settlement of all outstanding litigation claims between Aureal and Creative. Creative will pay US$28 million in cash, plus two new shares of Creative stock for every 100 outstanding shares of Aureal stock, or 208,079 shares of Creative stock. The Creative shares are valued at approximately US$4,357,174.19, based on the closing price of Creative stock on September 21, 2000. The sale agreement follows Aureal's previous announcement, on April 6, 2000, that it had filed for bankruptcy protection under chapter 11 of the Bankruptcy Code.

While the sale will provide substantial cash for distribution to the creditors and, potentially, the shareholders of Aureal, the amount and timing of the distribution has yet to be determined. The amount available for distribution to shareholders will be determined only after the amount of all claims against Aureal have been determined. Distributions to creditors and shareholders will occur only after a plan of reorganization has been submitted to and confirmed by the Bankruptcy Court. Aureal anticipates that a plan of reorganization will be filed with the Bankruptcy Court within the next 90 days. After the filing of a plan of reorganization, the plan will be submitted to creditors and shareholders for voting and thereafter to the Bankruptcy Court for its consideration."


I do remember when there were two major sound card companies and one of them was predominently about technology innovation. In fact you had a nice interview back in the time before their collapse that I still have bookmakarked.

http://www.xbitlabs.com/articles/multimedia/display/aureal-i terview.html

Guys do us a favor and get the skinny on this as it would be very nice for us to know whats really going on.

BTW Love your site...
Thanks,
The_Omni
[Posted by: The_Omni | Date: 10/07/03 04:48:05 PM]

2. 
Who knows if Creative isn't going to add the Soundstorm chip to their future SB cards in addtion to the Emu chips (for Dolby (Re-)Encoding of EAX)
[Posted by: Esx | Date: 10/13/03 08:59:23 AM]

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