Intel Corp., the world’s main supplier of chips, and Microsoft Corp., the world’s largest maker of software, announced their joining of the HD DVD Promotion Group, which may mean that both companies have chosen to support HD DVD instead of Blu-Ray disc format.
The announcement may mean that both companies will promote the HD DVD as well as supply appropriate software. For instance, Microsoft may allow to playback and record HD DVDs under its forthcoming Windows Vista operating system. Intel's hardware may later on support support special instructions that improve H.264 decocoding, which may be needed for better performance of HD DVDs. The companies said that they wanted high-definition video disc format to be cost-effective and consumer friendly.
“We want to make sure that whatever is put out on the market is going to be as consumer friendly as possible from the price and usability point of view,” said Blair Westlake, vice president of Microsoft’s Media/Entertainment and Technology Convergence Group.
Intel and Microsoft also indicated that the choice to back HD DVD was also made because of its hybrid disc technology, which lets users to view current-generation DVDs on HD DVD discs imprinted with both formats.
HD DVD is the next generation DVD format being standardized at the DVD Forum, which represents over 230 consumer electronics, information technology, and content companies worldwide. HD DVD can store up to 15GB of data on one layer. HD DVD players and HD DVD video software were originally expected to come to market in late 2005. The development of HD DVD is headed by NEC and Toshiba. The rival format Blu-ray is developed by Sony and Panasonic along with industry partners.
“The participation of the two global leaders in the IT industry will assure enhancement of HD DVD format promotion, bring their technical and marketing expertise to the Group, and will contribute to the early market penetration of HD DVD products,” HD DVD Promotion Group said in a statement.
Comments currently: 1
Discussion started: 09/28/05 06:51:19 PM
Latest comment: 09/28/05 06:51:19 PM
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Interesting, and a little surprising for Intel.
When one sees this, it is hard not to wonder about Microsoft's motivation. Microsoft has never cared about quality, or what is better for consumers, but merely what is in their best interest of making money (which is contemptible, but understandable since they are in the business to make money). Seems like they would like to hurt their competitor Sony by backing a rival format. If Blu-Ray becomes the next Beta, it greatly benefits Microsoft's X-Box and greatly hurts the PlayStation. Matsushita is probably just taking collateral damage, as I do not see them as competitors to Microsoft in any substantial way.
For Intel, I think it is more questinable a decision. After all, their best girl (Dell) is backing Blu-Ray. Seems strange to me to sleep with a whore like Microsoft when you have a very appealing and faithful companion like Dell. Sure, Dell flirts a little, but at the end of the day they never leave Intel's side. Why would Intel antagonize Dell, even moderately, and back a sleazy company like Microsoft that will never be a faithful ally? Seems so very odd to me. Then again, maybe because of the old X-Box thing - they are supplying processors for it and feel obligated to help Microsoft in their campaign against Sony. Still, my guess is they catch some sort of disease from their romance with Microsoft, and the sort of disease that can not be cured with a shot of penicillin. They are despicable and inconstant. They should have shown more loyalty to Dell. As long as Dell is Intel only, AMD is not going to gain market share. If that ever changes, I would hate to own Intel stock.
[Posted by: TA152H | Date: 09/28/05 06:51:19 PM]
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