Microsoft Corp. revealed the number of Xbox 360 game consoles it plans to ship to the European Union at the launch on the 2nd of December, 2005. The number of game machines appears to be relatively low and is highly likely to reflect the alarming prospects of several retailers who believe that the demand towards the product would not be fulfilled.
Industry analysts’ estimates of 300 thousand Microsoft Xbox 360 consoles available at launch “were not far removed from reality”, said Chris Lewis, the Microsoft executive responsible for the Xbox in
Analysts expect the Redmond, Washington-based software giant to ship between 1.5 million and 2 million Xbox 360 consoles to sell in the retail this year. Microsoft is aiming to sell 2.75 million to 3 million Xbox 360 units in the first 90 days after the launch date and up to 5.5 million by June 2006.
It is known that there are shortages of the game console in the
The undersupply is conditioned by several factors: one of Microsoft’s contract partners is expected to start assembly of the Xbox 360 only starting from January, 2005, which means that the company may have shortages of the device. Another reason is that Microsoft has decided to launch the new gaming machine almost simultaneously across the world: the Xbox 360 started to sell on the 22nd of November in the
The European Union population is 456.4 million, the