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Sony Computer Entertainment Inc.’s president Ken Kuratagi has defended the price-tag of Sony’s PlayStation 3 game console that will sell for up to $599 in premium flavour, which will make it the most expensive game console ever. Mr. Kutaragi said the cost of the machine is not high, but just right.

“This is the PS3 price. Expensive, cheap – we don’t want you to think of it in terms of game machines,” said Ken Kutaragi in an interview with with Japanese website IT Media, excepts from which have been published by

Competing consoles from Microsoft Corp. and Nintendo cost $399 and $199, whereas Sony’s current PlayStation 2 is priced at $129. Typically manufacturers of game consoles do not earn money from selling hardware, but from selling computer games for the machines. Usually companies lose money on selling the first batch of gaming machines, for instance, it is estimated that Xbox 360 premium console costs $525 to build, while Sony’s PlayStation 3 bill of materials may be as high as $900.

No gaming consoles have ever sold for $599, however, Sony’s Mr. Kutaragi believes that users will be willing to pay that high amount of money for the experience of playing the PlayStation 3.

“For instance, is it not nonsense to compare the charge for dinner at the company cafeteria with dinner at a fine restaurant? It's a question of what you can do with that game machine. If you can have an amazing experience, we believe price is not a problem,” Mr. Kuratagi said.

The PlayStation 3 will be launched on 11th of November in Japan and on the 17th of November in Australia, Europe, U.S. and other regions. There will be two versions of the console available, one is equipped with 20GB hard disk drive – it will have recommended price of $499 (?499), another features 60GB hard drive, HDMI output and Blu-ray disc playback capability – it will be offered for $599 (?599), which makes the PlayStation 3 the world’s most expensive game console.


Comments currently: 31
Discussion started: 05/13/06 10:06:18 AM
Latest comment: 08/25/06 02:40:52 PM
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Ps3 is kool and all but it robs my wallet.
0 0 [Posted by:  | Date: 05/13/06 11:34:42 AM]

I'll contend to it being the most expensive console ever. The NeoGeo was $750 some when it came out. And if you want to talk in relative terms, either the Neo Geo or the Atari 2600 is the most expensive console today.

But otherwise, people need to realize that video game consoles are expensive toys. Like a sports car is to... whomever.
0 0 [Posted by:  | Date: 05/13/06 07:31:24 PM]
- collapse thread

Your right...NeoGeo was expensive as hell. The cartridges for the system costed $200 each. Nobody, not even the silly media is speaking on that though. Lets not forget the Panasonic 3DO when it came launched at $800. The Media is so full of it its unreal. says $700 here...good luck at finding it for that price at launch. I did wait till it dropped to $400 before buying one. Awesome system at the time though. Just like the PS3 when its finished. Whenever that might be. LoL
0 0 [Posted by:  | Date: 05/14/06 02:19:17 AM]
Reply For all you folks crying about the price...heres another system and the previous writer wrote.
0 0 [Posted by:  | Date: 05/14/06 02:21:46 AM]
Hell I'm shocked to learn that the Atari 2600 costed $199 when it launched in 1977!! Thats like a $1000 US dollars today (plus or minus a few hundred). To see Nintendo still coming out with a system that cost $199 30 yrs later is amazing...

Yet another link
0 0 [Posted by:  | Date: 05/14/06 02:26:55 AM]


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