Sony Computer Entertainment Europe, a subsidiary of Sony Computer Entertainment Inc., unveiled Tuesday its PlayStation 2 and PlayStation Portable game consoles coloured in pink. Even though both devices are not something new to the market, the pink colour may attract additional attention from the youth to them.

The new, limited edition Pink PlayStation 2 will be available from selected retailers throughout Europe from 8^th November 2006 and will come complete with two pink analog controllers (DualShock 2) and a pink memory card (8MB). The recommended price for the part is €159.99 (£129.99 in the UK, approximately $205), whereas a typical PlayStation 2 now costs €129.99 (£94.99 in the UK, approximately $166).

A limited edition P!nk PSP Value Pack will be available from 27^th October 2006 and will include a Pink PlayStation Portable, with all the necessary accessories – white headphones with remote control, pouch, wrist strap and a 32MB Memory Stick Duo. Pricing is yet unknown.

Pink coloured game consoles may be attractive to those who like fancy gadgets or to young children, who would like to own a device that looks just like a toy.