Nolan Bushnell, the founder of Atari company, said in an interview that Sony’s PlayStation 3 would not become a massive success due to price of the console itself as well as issues with game development for the PlayStation 3 gaming machine. The man, who was standing at the beginning of the video game era, also says that games should become simpler to tap larger audiences.
“I think Sony shot themselves in the foot… there is a high probability [they] will fail. The price point is probably unsustainable,” Mr. Bushnell said in an interview with Red Herring magazine.
In addition to the high price of the console, which is either $499 for a basic unit or $599 for an advanced version, Mr. Bushnell believes that difficulties with game development for the PlayStation 3 game console will eventually result into lower amount of titles for the PS3 compared to the Xbox 360.
“For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base. They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live. A first party developer would be an idiot to develop for Sony first and not the 360. People don’t buy hardware, they buy software,” he said.
When asked about why the PlayStation and the PlayStation 2 game consoles became so popular in the last few years, Mr. Bushnell said it was just a coincidence and no more than 300 thousand of users would adopt the PlayStation 3 in the U.S.
“It wasn’t anything brilliant that they did. With the PS and PS2 it was timing. They had the right pricing at the right time [and were] almost the accidental winner. It would not surprise me if a year from now they’ll be struggling to sell 1 million units. [Factoring in the PS3’s price], I think in the U.S. the number of early adopters you have is actually around 300 000,” Mr. Bushnell said.
The main problem of today’s games, believes ex-Atari chief is complexity of gaming, loads of violence amid some other issues. Nevertheless, he did not point out how many games does a casual gamer and hardcore acquire per year in well-developed countries.
“There was no real venue for social games. Games got violent in the mid 1980s… that lost women. Then they got long-form and complex. That lost the casual gamer,” he said.
Sony PlayStation 3 is scheduled to debut on the 11th of November in Japan and on the 17th in the U.S. European debut of the gaming machine has been delayed to March, 2007.
Comments currently:
17
Discussion started: 11/10/06 02:51:39 PM
Latest comment: 01/13/08 03:00:52 PM
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1.
Wow! This guy can tell the future... Well, me too. Whoever wrote this story will die on the day ps3 come out :D DAmn I'm one good fortune teller.
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Posted by: AIDA

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Date: 11/10/06 02:51:40 PM]
2.
No I think he has wise comment , Dx10 will comeout for next year many gamer will build their monster machine and computer will games future proof for games and PS3 is 2005 technology compare DX10 is 2007 technology
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Posted by: Grease Monkey

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Date: 11/10/06 03:30:50 PM]
3.
Its ironic that an EX-ATARI chief is saying this.
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Posted by: Tommy

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Date: 11/10/06 05:09:34 PM]
4.
Traditionally Atari didn't do good in Playstation platform, and their games weren't even accepted in Asia-Pacific region, which represent the greatest market segment in the gaming industry. I can only see a failure dog Atair behind Sony how trying to sat someting untrue.
May be Mr. Nolan Bushnell should learn from "How Sony success" from taking the whole market from Nitendo and Sega, which also did have better developing tools than both PS1 and PS2.
If he can't able to drive the Cell processor due to his poor programming ability, pls shut up. All IBM next generation server is based on Cell. I also don't think developer will drop IBM to take Dell.
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Posted by: Eclipsed Aurora

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Date: 11/10/06 07:31:15 PM]
5.
DirectX is not "future proof". Ever tried to run a game from 6-9 years ago on a new computer? Try playing a PS1 game on a PS2. No effort needed. Hence why PS3 will do well. The PS1 and PS2 was pretty expensive in it's day, but using the PS2 as the cheaper model...the PS3 could phase in slowly.
I'm still amazed at what they can squeeze out of the PS2. Some of the newer games are quite attractive.
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Posted by: Mallissin

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Date: 11/10/06 07:34:07 PM]
6.
Funny he mentioned the "high price of the PS3" as one of the main reasons it's going to fail. I immediately went to the inflation calculator and ran some numbers:
What cost $250 in 1977 would cost $811.25 in 2005.
Also, if you were to buy exactly the same products in 2005 and 1977,
they would cost you $250 and $77.04 respectively.
Gee...what thing cost $250 in 1977...wait a second...the Atari 2600? More expensive than the ps3?
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Posted by: SirDaShadow

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Date: 11/10/06 09:52:28 PM]
+ expand thread (3 answers)
- collapse thread
That is not a correct number. Assuming a 3% annual inflation over 28 years (1.03^28 * 250), I calculate this to be ~$572. Still, this is a comparable number if the atari 2600 was indeed $250.
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Posted by: NoSpecialHurry

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Date: 11/11/06 11:51:18 AM]
Which proves my point even with your calculations...$572 is close enough to $600...and the Atari 2600 did not fail and neither will the PS3
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Posted by: Sirdashadow-

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Date: 11/12/06 04:58:23 PM]
I wrote: "still, this is a comparable number"
I am in agreement with you shadow.
The Wii and 360 both have better price points, however, people will soon or later come back to good ol' eye candy and intense/complex graphics that the ps3 should be able to render (that is, once programmers are able to utilize the cell's full capabilities). Game on.
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Posted by: NoSpecialHurry

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Date: 11/13/06 05:03:00 AM]
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It's wrong to say thing like this when the Ps3 is not currently out in the market. I mean come on, people are already waiting at BestBuy for more than a week already... And I'm sorry for the bad joke i made earlier lol. Silly me XD.
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Posted by: AIDA

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Date: 11/11/06 01:38:51 AM]
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This the same bashing that the PS2 got at its launch, "Too difficult to program." It takes time for developers to get use to the machine. First batch of PS2 games pale in comparison with current titles, especially with the first few titles with "jaggies", another complaint developers had. The comment "no more than 300 thousand of users would adopt the PlayStation 3 in the U.S." is foolish. There is going to be approx. 400,000 units at lauch and I will suprised if they last more than 2-3 days.
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Posted by: Liquidduck

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Date: 11/11/06 02:48:14 AM]
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just wondering how much did m$ pay him?
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Posted by: j

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Date: 11/11/06 07:42:25 AM]
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Temme mr Nutshell, how much did Nintendo and M'zsoft payed you to bad mouth sony, you may be the founder of Atari but that doesnt mean you can get away after pulling crap like this. go cash the check MS just sent you. Sellout!
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Posted by: DrX

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Date: 11/11/06 09:21:57 AM]
11.
While the PS3 probably won't be a failure (opposed to what the ATARI guy thinks) i think he has a point.
1. Xbox 360 is a strong competitor (due to price and already available titles and announced titles)
2. Playstation 3 is much more difficult to program (there might be parts of an enigne that can profit from multithreading easily but in the end parallelization is difficult)
In the end I think Microsoft's way to use available and solid technology was cleverer.
@Eclipsed Aurora
The Cell might be a great processor for servers but that doesn't
make it a good "gaming processor".
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Posted by: ABC

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Date: 11/11/06 10:38:11 AM]
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Umm... Who is Mr. Nutshell??
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Posted by: brenden

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Date: 11/11/06 08:16:58 PM]
13.
Of course this guy thinks Sony will fail. It was Sony that put HIM out of business! Think someone is a little bitter? I think so....
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Posted by: Dustin

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Date: 11/11/06 11:47:10 PM]
14.
Some good points, but honestly Im not taking serius this guy... common I mean Atari? they should be the king of video game monopoly, and what are they know.. a mediocre publisher.
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Posted by: Omar González

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Date: 01/13/08 03:00:52 PM]
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