the 360 has sold much less than expected, even in America. its way too early to start assuming anything.
Even though many analysts believe that the PlayStation 3 will become the most popular among the next-generation game consoles, analyst firm Merrill Lynch claims that the actual winner of the battle that has just begun will be Microsoft Corp.’s Xbox 360, which has a year in advance compared to others and wide availability not to mention technology as well as infrastructural advantages.
“The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in
A note by the company predicts that by the end of December 2011 (Japanese fiscal Q3 2011) Microsoft will have the largest market share worldwide and in
“We forecast respective market shares at end-FYQ3/2011 of Xbox 360 at 39%, PS3 @ 34% and Wii @ 27%, thus overturning Sony’s domination of the market with its PS2-based share of 69%, and doubling Microsoft and Nintendo’s respective market shares,” Mr. Kinoshita is reported to have said according to International Business Times.
According to Merrill Lynch, strong sales of Microsoft and Nintendo will mean that the domination of the PlayStation on the console market vanishes. Nevertheless, strong presence of Sony will not allow Xbox 360 to become the dominant console either.
“In the next-gen console market, we see the end of any common global dominant platform,” Mr. Kinoshita said.