Bookmark and Share


Microsoft Zune music player, which the company launched just weeks ago, has already become the second best digital media player in terms of unit sales, according to market research firm NPD Group.

According to the most recent data from the market research firm, Microsoft Zune digital music device had a 9% market share in its first sales days November 14-18, compared with 63% for Apple. SanDisk, which is usually in the second place to Apple, saw its share fall to 8%. The research firm has not reported sales for the all-important Thanksgiving holiday selling weekend and also does not report sales for Wal-Mart, or the Apple Store, notes USAToday web-site.

“For a new brand that received limited to mixed reviews, and which is incompatible with the leading music store (Apple iTunes) as well as other music stores, it was a good launch,” said Ross Rubin, an NPD analyst.

Microsoft’s Zune player is available in three colours with a duotone approach on each. The device has a 3” screen, contain a 30GB hard disk drive as well as some functionality, not currently available on competing products, such as Apple iPod or Creative Zen, including ad-hoc music sharing between a group of people in the range of the device, FM as well as digital radio, thanks to Wi-Fi connectivity. The cost of the player is $249.

Microsoft’s Zune music player is not a truly affordable solution, yet, the community seem to be quite positive about the device, which costs significantly more than Apple’s most popular iPod nano players, which also appear to be the most popular overall. Still, some analysts believe that Zune’s initial success was conditioned by early adopters as well as those, who dislike Apple’s digital music players for some reason.

“You can sell 50 000 of anything to early adopters. The question is whether Microsoft can be competitive a year from now,” said Michael Gartenberg, an analyst at JupiterResearch.


Comments currently: 3
Discussion started: 12/01/06 11:33:58 PM
Latest comment: 12/02/06 11:48:44 PM

Add your Comment

Related news

Latest News

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones

Monday, July 21, 2014

10:32 pm | PQI Debuts Flash Drive with Lightning and USB Connectors. PQI Offers Easy Way to Boost iPhone or iPad Storage

10:08 pm | Japan Display Begins to Mass Produce IPS-NEO Displays. JDI Begins to Mass Produce Rival for AMOLED Panels

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia