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Dell Inc., one of the largest suppliers of personal computers on the globe, said on Monday that the Blu-ray disc format will eventually win the war between next-generation digital video disc formats because of broad industry support. To confirm the claim, Dell introduced its new laptop with Blu-ray disc optical drive.

“Blu-ray optical drive technology has gained broad industry support and we believe it will become the optical drive standard of the future,” said. Alex Gruzen, senior vice president, Dell Product Group. The Blu-ray disc format is fighting against HD DVD format to replace DVD in future.

Internet Users More Positive about HD DVD

Meanwhile, monitoring of consumer discussions by Cymfony research firm reveal that more people are impressed by HD DVD rather than by Blu-ray and there are just a few discussions of Blu-ray advantages over HD DVD in the forums over the Internet.

Cymfony conducted an independent study of discussion about new high definition video formats and players. Between October 1, 2006 and November 23, 2006, the research firm aggregated 17 664 posts from blogs, discussion boards and other social media sites. Discussion was evenly divided between HD DVD (50% of posts) and Blu-ray (45%), while the individual products using these platforms were rarely discussed (5% of posts). Early adopter sources drove the majority of conversations.

Within the higher amount of HD DVD discussions, there were more positive feedback (32.9%) about the format and products, whereas among discussions of the Blu-ray there were much less positive posts (23.5% of all). At the same time, 23.4% of those talking about Blu-ray were negative about the standard and only 14.2% of those discussing the HD DVD generated negative feedback.

Even though it is obvious that there are more early adopters of the HD DVD that may generate negative posts about the Blu-ray compared to the number of Blu-ray adopters who may post downbeat feedback about the HD DVD, a significant amount of discussions pessimistic about the Blu-ray, perhaps, were caused by poor-quality Blu-ray movies – that were recorded in DVD resolution – released this summer.

Two Enemy Camps Emerge

The HD DVD is pushed aggressively by Toshiba, Intel, Microsoft and Nec as well as being standardized at the DVD Forum, which represents over 230 consumer electronics, information technology, and content companies worldwide. Blu-ray is backed by Sony Corp. At present, the Blu-ray is supported by such leading manufacturers as Panasonic, Pioneer, Philips, Sharp, Sony and others, meanwhile, Toshiba’s HD DVD relies only on the company itself and RCA/Thompson.

In fact, even in the world of personal computers different makers support different standards as of today. While Dell and Sony integrated Blu-ray disc drives into their PCs, Acer, Asus, HP and Toshiba install HD DVD drives.

Among Hollywood studios HD DVD is supported by New Line Cinema, Paramount Pictures, Universal Pictures and Warner Bros. Blu-ray disc is supported by Paramount Pictures, Sony Pictures, Twentieth Century Fox , Universal Pictures, Walt Disney and Warner Bros.

Traditional single-layer DVDs allow consumers to watch movies in 720x480 (NTSC) or 720x576 (PAL) resolution with Dolby Digital audio. The blue-laser discs will provide consumers 1920x1080 resolution as well as DTS or Dolby Digital Plus audio along with some additional interactive features.

HD DVD discs can store up to 15GB on a single layer and up to 30GB on two layers. Its competitor, Blu-ray, can store up to 27GB per single layer and up to 50GB on two layers, but Blu-ray discs are more expensive to produce. Furthermore, for consumers there is no difference in quality between the standards.

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