An executive of Sony Corp. said that the company has solved production issues with Blu-ray lasers and the company will be able to meet shipments goals of the famous PlayStation 3 game console. If the company manages to ramp up manufacturing of the PS3, then it will not have to delay the launch of the console in Europe, as some assumed earlier.
“With the PS3 the bottleneck has been availability of blue lasers, but now production of those has been launched in volume. We did take time preparing ourselves, but as of today we have reached our target production rate. Based on projections for this year we will reach [the PS3 shipment targets],” said Ryoji Chubachi, Sony president and chief executive officer of the electronics business, in a briefing with reporters at its Tokyo headquarters, reports Reseller News web-site.
Mr. Chubachi said that despite of relatively slow ramp of PlayStation 3 manufacturing, the company would be able to ship two million game consoles this year and six million of the PS3 consoles by March, 2007.
Executives at Sony Corp. have so far been optimistic about the PlayStation 3 production, sometimes, in a very empathetic way. Nevertheless, the real situation does not seem to be too good for Sony. According to NPD group, Sony sold 195 thousand PlayStation 3 game consoles throughout November in the U.S., whereas in Japan sales numbers were about 188 thousand, according to Media Create agency. If the numbers are correct, then the combined amount of PlayStation 3 shipped worldwide in November was 383 thousand, less than 500 thousand that Sony promised to make available for the launch on the first day.
Relatively high pricing of the PlayStation 3 amid low availability of new-generation games that take advantage of the PS3 already reduced consumer interest towards the new console that Sony sells at a huge loss of several hundreds of U.S. dollars, according to some estimations. Still, broad availability of the new console is crucial for Sony and the desired production rate is a good news for the company.
Sony PlayStation 3 console is based on the Cell processor developed by IBM, Sony and Toshiba, the RSX graphics chip by Nvidia Corp. and will be equipped with Blu-ray optical disk drive. There are two versions of the PlayStation console available: one is equipped with 20GB hard disk drive and priced at $499, another features 60GB hard drive, card reader and some other improvements and is offered for $599.
Comments currently: 12
Discussion started: 12/23/06 10:04:41 AM
Latest comment: 12/28/06 07:51:21 AM
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1.
Sony's is coming back stronger than ever now, i want to see and hear more about the PSX
[Posted by: Tyrant | Date: 12/23/06 10:04:42 AM]
2.
"Sony Says to Meet PlayStation 3 Shipment Targets." Yes. if to meet the shipment target means to sell 100 consoles or so, the target is reached. Here in Europe, "Sony's is coming strAnger than ever now", without Sony's new cosoles all my friends are buying the Xbox360, same raw power, better graphics, much less bucks, unbeatable value!
[Posted by: Columbus | Date: 12/23/06 03:14:54 PM]
3.
xbox3shitty is shit, and if the 3shitty is so great tell me how microshit mess up BC, even though the only game that was worth buying for the system was halo 1, and still manage to mess up there good game by putting out that terrible sequel, but i guess i cant expect greatness from the stupid challengers, and by the way try using your system as a second computer then talk big about your lil can do system, and im typing this on my PS3 so talk about futurism, but i dont argue with idiots so dont bother to reply
[Posted by: Tyrant | Date: 12/23/06 09:06:10 PM]
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PS3 is a CONSOLE. FULL STOP. You think it's a PC? Good for you! To say Xbox360 is shit don't change a comma, great value, bigger than PS3, great funny games, great hacking! The rest is only jealousness from Sony's fanatic. Open your mind, try to see beyond your nose, respect other's ideas!
[Posted by: Columbus | Date: 12/24/06 02:29:31 PM]
I love how every excuse I hear from a Sony fan is "Halo" is the only good game Xbox had... Its not true for the Xbox and its obviously not true for the Xbox 360. Hell, now the 360 is getting the GTA series on TOP of its already great array of fun, amazing games. PS3 has nothing unique, other than the high price, lack of availablity, and "Cell" processor... right. Keep bragging Sony. Nobody owns your console to prove you wrong anyway.
[Posted by: MonkRX | Date: 12/24/06 07:47:49 PM]
4.
i like that you work out worldwide shipments by adding the US and japan estimates together. PS3 was shipped to other countries on launch day you philistines.
[Posted by: st. nick | Date: 12/24/06 05:10:20 PM]
5.
Sony ps3 sucks!
All of you get treat yourself with a high end PC.
It will crush that shitty ps3 in 2 seconds flat!
[Posted by: 89326872 | Date: 12/25/06 08:19:46 AM]
6.
"4. i like that you work out worldwide shipments by adding the US and japan estimates together. PS3 was shipped to other countries on launch day you philistines."
It was? Perhaps you'd care to give some examples?
[Posted by: Jalf | Date: 12/26/06 07:44:25 AM]
7.
PS3 Rocks!!! Damn too expansive here at my place around RM3500($1000 USD)
[Posted by: Raksasa Belalang | Date: 12/26/06 09:42:10 AM]
8.
Sony should have stuck with its basic formula, which brought it success with PS1 and PS2, it shot itself in the foot and handled the mantle to MS. Credos to XBOX360, it has the faster machine (except for parallel processing 'cell' strength, but not really useful for gaming!!) and arguably better graphics (more memory, in theory better potential to develop games).
Wii is good fun, well ok the strap on the remote snapped while you were whopping the Badass donkey slayer and you smashed up the tv set in the process. You've retrieved the remote from the entralls of brand new 50" Plasma, you then discovered it doesn't work well next to fairy lights. I like the concept, no violence no titty pixelation, just good kiddy fun, but adult orientation it's not, it's better kept with your kid sister. I think Wii is a niche market and its good to have Nintendo back in the fold.
PS3 will nose dive (I hope Sony, will simplify the design and make it cost effective) and XBOX360 will grow from strength to strength, - never underestimate the Empire(MS). Ok you can flame me now but thats my opinion.
[Posted by: Flames\'R\'us | Date: 12/27/06 05:38:43 PM]
9.
XBox 360 will soon declare their offical lose and death to Sony.
I don't know why XBit Labs keeping on ignoring the fact that PS3 is offically available in Hong Kong and Taiwan since 27October. You are too silly to just combine the shipment volume with US and Japan alone!
[Posted by: 360\'s Death | Date: 12/28/06 12:44:19 AM]
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I agree with you here in Malaysia also there is massive PS3 product but the problem is the demand is too high but sony hardly to provide enough.Xbitlabs just take big market to compare.Here xbox360 also hardly to find mybe someone lucky or has knowledge know were to find.So in 2007 there is many interesting might or will happen so the time will tell.
Raksasa Belalang Mara Kehadapan!!!Mara Jangan Gentar
[Posted by: Raksasa Belalang | Date: 12/28/06 07:51:21 AM]
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