Bookmark and Share


Creative Technology, the leading maker of discrete audio cards and a supplier of digital media players, is losing traction in the market of gamers, despite heavily advertised EAX technologies several years ago. Only about 15% of gamers use sound cards by Creative Labs, whereas the rest use mostly integrated audio.

The most popular audio device, according to a survey among users of Steam game distribution system by Valve Software Corp., is Realtek AC97 audio, which comes with loads of mainboards and is used by 26.28% of users, or 222 thousand. The second most popular is SoundMax digital audio, which is utilized by 9.5%, while the share of C-Media Wave device is 7.69.

Even though Creative Labs’ audio cards are used by 14.53% of Steam users, the most popular sound card by Creative Technology is Audigy 2 ZS has share of only 3.26% among 847 thousand of all respondents. Meanwhile, Creative’s latest audio board – SoundBlaster X-Fi – is used by 21.5 thousand of Steam users, or 2.54%.

The relative reluctance of gamers to acquire audio cards by Creative Technology is a result of the lack of tangible benefits that the SoundBlaster cards may provide now due to the fact that game developers do not implement advanced surround audio features into games. Another reason is the lack of massive advertising of SoundBlaster cards and promotional events, something that add-in graphics cards developers ATI and Nvidia do to make graphics accelerators more popular.


Comments currently: 25
Discussion started: 01/18/07 07:05:39 PM
Latest comment: 01/21/07 10:03:48 PM
Expand all threads | Collapse all threads


Why don't u compare the market share between IGP and GPU?

But I agree that PC game developers do not implement advanced features into games.That's why we need PS3 that can perfectly integrated with HT systems.
0 0 [Posted by:  | Date: 01/18/07 07:05:39 PM]
- collapse thread

Because in the sound market there are essentially only two options, Creative or onboard, as a result of Creative's dirty business tactics.
0 0 [Posted by:  | Date: 01/18/07 07:47:15 PM]

Creative Sucks! Yes, anyone can say that, but I brought proofage!
A. Creative bought Aureal years ago and buried the best sound technology ever developed for PC - A3D positional audio - until finally sort-of using the technology with x-Fi gaming.
B. Creative sound cards are a pain in the ass due to their frequent inability to play nice and share IRQs like all good PCI-standard-compliant peripherals.
0 0 [Posted by:  | Date: 01/19/07 09:05:51 PM]

Creative support for Vista is rumored to be very bad, also.
0 0 [Posted by:  | Date: 01/20/07 02:39:00 PM]


Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month