News
 

Bookmark and Share

(25) 

Creative Technology, the leading maker of discrete audio cards and a supplier of digital media players, is losing traction in the market of gamers, despite heavily advertised EAX technologies several years ago. Only about 15% of gamers use sound cards by Creative Labs, whereas the rest use mostly integrated audio.

The most popular audio device, according to a survey among users of Steam game distribution system by Valve Software Corp., is Realtek AC97 audio, which comes with loads of mainboards and is used by 26.28% of users, or 222 thousand. The second most popular is SoundMax digital audio, which is utilized by 9.5%, while the share of C-Media Wave device is 7.69.

Even though Creative Labs’ audio cards are used by 14.53% of Steam users, the most popular sound card by Creative Technology is Audigy 2 ZS has share of only 3.26% among 847 thousand of all respondents. Meanwhile, Creative’s latest audio board – SoundBlaster X-Fi – is used by 21.5 thousand of Steam users, or 2.54%.

The relative reluctance of gamers to acquire audio cards by Creative Technology is a result of the lack of tangible benefits that the SoundBlaster cards may provide now due to the fact that game developers do not implement advanced surround audio features into games. Another reason is the lack of massive advertising of SoundBlaster cards and promotional events, something that add-in graphics cards developers ATI and Nvidia do to make graphics accelerators more popular.

Discussion

Comments currently: 25
Discussion started: 01/18/07 07:05:39 PM
Latest comment: 01/21/07 10:03:48 PM
Expand all threads | Collapse all threads

[1-3]

1. 
Suck
Why don't u compare the market share between IGP and GPU?

But I agree that PC game developers do not implement advanced features into games.That's why we need PS3 that can perfectly integrated with HT systems.
0 0 [Posted by:  | Date: 01/18/07 07:05:39 PM]
Reply
- collapse thread

 
Because in the sound market there are essentially only two options, Creative or onboard, as a result of Creative's dirty business tactics.
0 0 [Posted by:  | Date: 01/18/07 07:47:15 PM]
Reply

2. 
Creative Sucks! Yes, anyone can say that, but I brought proofage!
A. Creative bought Aureal years ago and buried the best sound technology ever developed for PC - A3D positional audio - until finally sort-of using the technology with x-Fi gaming.
B. Creative sound cards are a pain in the ass due to their frequent inability to play nice and share IRQs like all good PCI-standard-compliant peripherals.
0 0 [Posted by:  | Date: 01/19/07 09:05:51 PM]
Reply

3. 
Creative support for Vista is rumored to be very bad, also.
0 0 [Posted by:  | Date: 01/20/07 02:39:00 PM]
Reply

[1-3]

Add your Comment




Related news

Latest News

Monday, July 21, 2014

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia

Tuesday, July 15, 2014

6:11 am | Apple Teams Up with IBM to Make iPhone and iPad Ultimate Tools for Businesses and Enterprises. IBM to Sell Business-Optimized iPhone and iPad Devices

Monday, July 14, 2014

6:01 am | IBM to Invest $3 Billion In Research of Next-Gen Chips, Process Technologies. IBM to Fund Development of 7nm and Below Process Technologies, Help to Create Post-Silicon Future

5:58 am | Intel Postpones Launch of High-End “Broadwell-K” Processors to July – September, 2015. High-End Core i “Broadwell” Processors Scheduled to Arrive in Q3 2015

5:50 am | Intel Delays Introduction of Core M “Broadwell” Processors Further. Low-Power Broadwell Chips Due in Late 2014