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UPDATE: Adding details concerning PlayStation 3 bundling and Blu-ray money-back vouchers.

Sales of movies on Blu-ray discs have surpassed sales of motion pictures on HD DVDs in the USA, a market study by a market tracking agency claims. But that is not a surprise: Sony and/or its partners have bundled PlayStation 3 game machines with several $10 or $15 worth money-back vouchers for Blu-ray disc movies, essentially selling thousands of Blu-ray movies with massive discounts.

A recent market research report from Nielsen VideoScan claims that the numbers for the week ending January 7th demonstrate that for every 47.14 HD DVD movies sold, there are 100 Blu-ray movies sold, but on the following week, ending January 14th  the amount of HD DVDs sold would be 38.36, for every 100 Blu-ray discs sold, PSX Extreme web-site claims.

This is not the first time when a research indicates about Blu-ray outpacing HD DVD sales. According to 20th Century Fox Home Entertainment, a studio that exclusively supports Blu-ray format, Blu-ray discs started to outsell HD DVDs in late December and by early January there were 3.5 BDs sold on every single HD DVD movie.

HD DVD manufacturers – primarily Toshiba and Thompson – said they shipped about 175 thousands of HD DVD players in 2006. But while the Blu-ray camp led by Sony Corp. did not indicate how many players were sold, it is known that Sony Computer Entertainment Inc. shipped one million PlayStation 3 gaming machines in late-2006 – early-2007.

The first 500 thousand of the PlayStation 3 game consoles included Talladega Nights: The Ballad of Ricky Bobby movie on a Blu-ray disc and Sony's partners among movie studios indluded a number of $10- or $15-worth mail-in rebate vouchers to purchase Blu-ray movies, meaning that there were several hundred of thousands of Blu-ray movies purchased for either for virtually free, or with a massive discount, during the period. According to BetaNews, Nielsen VideoScan tracks point-of-sale data where the customer makes the exclusive decision to purchase discs. So the firm's data excludes bundle deals, but "might include" separate purchases of Blu-ray movies made using $10 or $15 coupons "redeemable toward the purchase of one Blu-ray movie". Therefore, the data also does not include King Kong movies bundled with external HD DVD drive for Xbox 360 sold by Microsoft.

Blu-ray disc fiercely competes with HD DVD format to replace conventional DVD in future. While Blu-ray offers larger storage space for content, HD DVD drives and discs are easier and cheaper to produce.

Discussion

Comments currently: 20
Discussion started: 02/02/07 10:24:49 AM
Latest comment: 02/14/07 01:12:40 PM
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1. 
Is this article a joke!? I own a PS3 and I did get a free Blu-ray disc but no voucher for another Blu-ray disc. Xbox 360 HD-DVD add-on were also giving a free disc. This sounds like a bias article to me...
0 0 [Posted by:  | Date: 02/02/07 10:24:49 AM]
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It's very possible that there's a bias there. It's also very possible that whoever reported that was some hack that simply didn't take the time to compare apples to apples. Welcome to the world of modern journalism - where your headlines are so much more important than actually being correct.
0 0 [Posted by:  | Date: 02/02/07 11:52:08 AM]
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2. 
>>>So the firm's data excludes bundle deals, but "might include" separate purchases of Blu-ray movies made using $10 or $15 coupons "redeemable toward the purchase of one Blu-ray movie". Therefore, the data also does not include King Kong movies bundled with external HD DVD drive for Xbox 360 sold by Microsoft.

>>>Sony Gives Blu-Ray Discs for Virtually Free: Blu-Ray Outsells HD DVD

It seems that Xbit Labs still use unconfirmed data to attack Sony. I sincerely request Xbit Labs stop this kind of bias containing irresponsible action
0 0 [Posted by:  | Date: 02/07/07 10:33:54 AM]
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