X-bit labs

Ageia PhysX Coming to Mobile Apps – Chief Executive.

Category: Multimedia

by Anton Shilov

[ 02/21/2007 | 01:15 PM ]

Chief executive of Ageia Technologies, Manju Hedge, said in an interview that his company plans to offer a physics processing unit (PPU) for mobile applications, target the PhysX chips at non-gaming apps and offer third parties to integrate PPUs into a variety of devices, including graphics cards.

In an interview with ChileHardware web-site Mr. Hegde said that his company has a plethora of plans to popularize its PhysX processing units among gamers and, more importantly, not gamers at all. Apparently, PhysX chips are so flexible that they can do general-purpose calculations as well.

“The PPU can be used for accelerating other calculations in scientific, engineering and financial applications such as DCC [digital content creation], video encoding/decoding, financial options pricing, CAD applications, medical imaging etc. We are working with partners on each of these applications,” the head of Ageia said, adding that the company plans to offer software that would allow running generic C code on the PhysX chip.

Additionally, Mr. Hegde said that it is possible to offer PPU for mobile devices and that the company is in talks with add-in card developers ATI, graphics product group of Advanced Micro Devices, and Nvidia Corp. as well as the world’s largest producer of x86 chips Intel about integration of PPUs on other devices. Besides, Manju Hegde said that the more advanced versions of PhysX are coming.

“As a fables semiconductor company AGEIA is working on next generation processors and will announce them when the market is ready for them,” Ageia’s chief exec said.