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A post in an official blog made by a public relation specialist at Microsoft Corp. claims that the world’s largest maker of software has no and never had plans to support Blu-ray with its Xbox 360 game console via add-on hardware. Even though the statement was made to deny any plans regarding Blu-ray on Xbox 360, the original comment made by Peter Moore, a vice president of Microsoft, does not say that.

“Just want to clear up a few things surrounding several erroneous stories regarding alleged comments from Peter Moore about Xbox 360 supporting Blu-ray.  Simply put... These reports are completely incorrect,” said John Rodman, who is a public relations specialist for Microsoft’s Xbox division.

Earlier this month Gizmodo UK blog published a “rumour” about the possibility of an add-on Blu-ray optical drive for Microsoft Xbox 360, citing a interview with Peter Moore, who is now a corporate vice president of the interactive entertainment business in the entertainment and devices division of Microsoft Corp.

“In an interview with ITmedia back at CES in January of this year, Peter said Xbox 360 has the flexibility to adapt to consumers’ needs, allowing Microsoft to add features as consumers demand them – as evidenced by the offering of the HD DVD player as an accessory,” Mr. Rodman said in Gamerscore blog.

While at press time it was impossible to find an interview with Mr. Moore at Japanese-language ITmedia web-site which he allegedly gave in January, 2007, it was possible to access a news-story at X-bit labs, which quoted an interview of Mr. Moore, at that time, corporate vice president of worldwide marketing and publishing for the home and entertainment division of Microsoft, in January, 2006.

“At present time, considering such part [external optical drive], Microsoft selects HD DVD. But since it is unknown whether HD DVD and Blu-ray wins [the format battler], we took the form, external drive, which allows us to change in future situations,” he said in the Consumer Electronics Show 2006 timeframe in the interview.

While Mr. Rodman retracted a comment made by Peter Moore 1.5 years ago and quoted in a blog now (without checking the name of Mr. Moore’s current position), he also stated that Microsoft has “no plans” to support other optical formats [on the Xbox 360 platform].

“We firmly stand behind the HD DVD format as the best choice for consumers. Current reports indicating that Microsoft has a back-up plan, which includes Blu-ray support are incorrect. We’re fully committed to HD DVD and have absolutely no plans to support other optical formats,” Mr. Rodman states.

Back in late March, 2007 Neil Thompson, who is a senior regional director for Microsoft, said in an interview with BBC that whatever whatever – Blu-ray or HD DVD – format “wins”, Microsoft is highly likely to offer a “solution”.

“Whatever format wins it is highly likely we will offer a solution. The only debate is if you want to watch Blu-ray movies and pay the extra money for that feature. We prefer to offer the consumer choice,” said Mr. Thompson, senior regional director, Northern Europe, entertainment & devices division, Microsoft Corp.

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Comments currently: 2
Discussion started: 05/21/07 07:48:31 PM
Latest comment: 06/21/07 11:52:22 AM

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1. 
This is marketing BS! There just covering up information. If in fact Blu Ray does win the format war and retailers and manufactors stop producing HD-DVD titles, I know for a known fact that MS wouldnt sit there and let other companies dominate a money making market.

Of course they would respond. Just how they responded with the XBOX against the dominating PS2. And with the Zune in the MP3 market. The elite HDMI 360 against angry consumers threating to buy a ps3 for blu ray and hdmi compatibility. 360 Video Marketplace to dominate the set-top box marktet. And now MS is trying to dominate the search engine market with their version against the number one leaders which are google and yahoo.


Trust me, they will not let anyone beat them in any niche market.


[Posted by: GMAN | Date: 05/21/07 07:48:31 PM]

2. 
What a joke, offering consumers "choice"?

All they're doing is forcing consumers to buy their "optional" add-on for an inferior format if they want any hope at watching a high-def movie on their system. Nevermind the fact that they were more than capable of adding an HD-DVD drive into their console in the first place, and there was no excuse NOT TO add an HD-DVD drive into the "Elite" (which really doesn't happen to be that Elite at all). This is greed 101 at its finest, and then they cover it up with Public Relations BS like this and people are actually stupid enough to buy into it? I'll pass thanks.

As it stands right now, Blu-Ray discs are dominating HD-DVD in sales and exclusivity. If HD-DVD ends up going extinct within the next 2-3 years before the Xbox 720 comes out, what then? I guarantee Microsoft will have to release some sort of Blu-Ray add-on simply because they won't be able to stand by while all the other companies are milking the market. I can see some sort of damage control statement in the future...

"At the current time, Microsoft had no intention whatsoever to support optical drives for media other than HD-DVD. However, during that same period our top executives were actually under mesmeric control from Ken Kutaragi and were duped into believing that the HD-DVD format was the superior format of the two. Therefore we supported said format without question, but really, we believed Blu-Ray was the way to go all along. As an apology to our consumers, we're now offering them a "choice" to purchase a new top-of-the-line Blu-Ray add-on for the Xbox 360 Elite Entertainment System, which will allow viewing of movies in Hi-Definiton and superior sound quality. We're very excited about this and view it as a step forward for the Xbox 360."

Yeah, spare me. Just wait, it'll happen eventually.
[Posted by: Egg | Date: 06/21/07 11:52:22 AM]

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