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The head of Sony Computer Entertainment Europe said in an interview that in nine months time Sony PlayStation 3 game console will win the battle against both Microsoft Xbox 360 and Nintendo Wii. David Reeves did not explain the reasons why Sony PlayStation 3 will transform to the winner from the outsider of the new-generation console battle, but compared the popularity of the PS3 with tsunami, which makes one massive hit.

Sony PlayStation 3 "Winner" by March 2008

“PlayStation 3, you will see, will be far and away the winner when you look at it by March 2008. They really, really will. It’s something that is going to be a slow burner, and suddenly it's like a tsunami; it will just overtake you,” said Mr. Reeves in an interview with GamesIndustry.biz web-site.

Currently Sony PlayStation 3 game console is outsold by six to one by Nintendo Wii in Japan (data by Media Create), by four to one by Nintendo Wii in the U.S. (data by NPD Group) and by nearly two to one by Microsoft Xbox 360 in the USA. Even though Sony also manages to outsell Microsoft Corp.’s latest offering by about five to one in Japan, the company is still in such a difficult situation that departing Peter Moore, corporate vice president of the interactive entertainment business in the entertainment and devices division of Microsoft Corp., even called Sony’s business model “crumbling” in a recent interview.

“[…] Sony is getting outsold by what, 6-to-1 [in Japan]? You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling,” Mr. Moore said in an interview with GameDaily Biz web-site.

No Holiday Season Win for Microsoft, Says Sony

But while Mr. Moore is confident about winning the holiday season in the USA with Xbox 360, Sony claims that Xbox 360, which outsold both PS3 and Wii combined in the U.S. in December, did not win the season (probably as it was outsold by PlayStation 2 by 23%, according to NPD) and will not win it this year. However, the European executive of Sony Computer Entertainment Inc. does not declare whether the Xbox 360 will be outsold by PS3 or Wii.

“I know it's nice to focus on one year, but he said the same last year – ‘We’re going to win the holiday season’. But they didn’t, they missed that opportunity,” Mr. Reeves is reported to have said.

Mr. Reeves hopes that games released for the Sony PlayStation 3 game machine till March 2008 will actually help the platform, which is currently behind its two rivals both in terms of monthly sales as well as life to date sales.

“You can’t take a scattergun approach of putting all the games out. The Metal Gear Solids and the Gran Turismo franchises - you don’t have to put them out in November and December. You can put them out in January, March, April, whenever you like. A big game will move the platform,” he said.

Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 are battling against each other to become the most successful new-generation game console. While PlayStation 3 and Xbox 360 can boast with advanced technology inside, they cost from $499 - $599 and $299 - $479, respectively, whereas Nintendo Wii, which cannot be called the most technologically advanced game console to date, retails for $249 in the USA and also offers unique motion-sensitive controller.

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Comments currently: 20
Discussion started: 07/17/07 03:07:39 PM
Latest comment: 11/05/07 01:50:23 PM
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[1-15]

1. 
Mr. Reeves needs to check his calendar. He must think its April 1st today.
[Posted by: X | Date: 07/17/07 03:07:39 PM]
+ expand thread (1 answer)

2. 
lol... this guy it's so funny... Hey dude, quit the weed
[Posted by: otakugamergt | Date: 07/17/07 06:54:03 PM]

3. 
i think the ps3 is the game cube of this current generation,hope it doesnt become the dreamcast.
[Posted by: dirk digler | Date: 07/17/07 07:40:07 PM]

4. 
I guess its nice to dream. Ignorance is bliss.
[Posted by: doarules | Date: 07/17/07 10:44:39 PM]

5. 
*lol*
[Posted by: 1234 | Date: 07/18/07 05:05:51 AM]

6. 
Although i am a serious PC gamer i am pretty much an information sponge on the game universe -- read everything, see all videos, play the best of them -- and since i do not own any console myself, i am out of doubt no console brand fan boy... so dudes pls read nice what i write here:

So far the PS3 is not more than a wonder machine and when read GTA, Gran Turismo, FF, Crysis hits the market that late the already spread 360 will already be on sale for less than half the price of a PS3 -- oh but how about PS Home it will kick ass -- yeah as if MS would let that happen that easy without making their own version of the thing with all this time frame to play around.

Since the release of the FragFX to the PS3 i started to see a light in the end of the tunnel for me to stop spending 500 every year on upgrades to keep my PC rocking, but at the same time this light looks more like a growing train headlight.

To purchase a PS3 when we are about to be able to buy two 360 consoles for the price of one PS3 sounds nuts if we thing of the possibilities. And to end the talk, do anybody really thinks R6 Vegas was realy any better on the PS3 than on the 360?

So why the heck i still don't own a 360 then???
Well it's as easy to answer as why I will never quit shagging chicks...

One can't play with no wasd+mouse on it!
Double analog sticks suck amateur arse stink!!!
[Posted by: fullgrip | Date: 07/18/07 05:45:44 AM]
+ expand thread (2 answers)

7. 
"Sony PlayStation 3 to Win the Next-Gen Console Battle in Nine Months"

With that Price?? Forget it. Not in nine Months...!

I bet he keeps telling that to himsef when he wakes up every morning and stares at the mirror glued to te ceiling in his bedroom.
How much more in Denial can you be.
[Posted by: huh | Date: 07/18/07 09:10:41 AM]
+ expand thread (1 answer)

8. 
I thought i just heard a gunshot. ...yeup, i did. It was Sony - shooting themselves in the foot again.
[Posted by: Super-b | Date: 07/18/07 05:05:09 PM]

9. 
as usual... its hot air coming from sony's big a$$

these claims though a bit absurd could still be achievable only if:

1. MS does not get it's act straight. They need to rollout revisions to the 360 to make it reliable. And of course a price slash to the coming holidays.

2. Sony brings down the prices (since they claim they're alreaday losing on the manufacturing of the hardware) so as to promote customer adoption. Once they achieve this, it follows that customer will eventually buy games/software/accessories (which sony claims is the revenue generator).

well. whatever the case, this coming holiday season will definitely play a major factor in determining the winner of this generation's console wars.
[Posted by: dudde | Date: 07/18/07 09:09:47 PM]

10. 
Mine is getting to me tomorrow and I've already used Amazon prime to get another controller and three PS2 games. They add up to over a hundred dollars. I think lowering the price helps them because people who don't own a PS2 are not just going to play PS3 games when they get one. I have been waiting for a long time to play some titles that never came to PC.
[Posted by: RW | Date: 07/19/07 07:13:27 AM]

11. 
What is Reeves smoking? The only way that's going to happen is if the PS3 drops to $399 AND gets a very good line up of exclusive titles. Sony will also have to invest a boatload in development tools in order to make it more affordable for small developers to come out with unique games. So what if they are doing well in Japan? The Dreamcast did very well in Japan and look how that turned out. There are two reasons Sony ain't gonna make it

#1 the system is too expensive. Who cares if it's technically superior if the games don't reflect that. Right now games on the 360 look just as good if not better than the PS3. Oh "developers just need more time to bring out it's potential" you say. Well it's not gonna be cost effective to do that which brings me to my send point

#2 development costs are too high. Development costs are a good way to kill a system, that was one of the big Sega Saturn killers and also why FF7 came out on the PSX and not the Saturn. Currently the Wii is looking like a good bet for developers. Nintendo has some of the best development tools and is less complicated which leads to lower development costs, and it's getting a large install base. That's what made the original PS a success. For the 360 those more comfortable with DirectX are going to be happier on the 360. Not only that but now developers are learning how to use unified shaders and guess who has them and who dosn't.
[Posted by: Megamanx00 | Date: 07/20/07 09:34:38 AM]

12. 
Making a system "Ahead of it's Time" is an extremely risky business.
Offcourse it should be done to give your system some leverage for it’s 5 years lifespan.
But Sony did the suicidal to make a System with a projected leverage span of 10 Years.
Meaning taking Military and MIT class technology and then stuffing it in a TOY.

Your shuv technology that developers aren't used to down their throath and since the Video Game market aint Monopolized by Sony ( Eventhough the above article gives me the Impression that they think they practically own the market ) the developers are always free to choose from 2 vid game competitor or even the PC.
Dreamcast is a good example. Also the Neo Geo console that launced in 1990.

Re#1
The Sony was developed with killer technology for this excuse...urr I mean Idea.
That'll be so advanced it is expected to dominate the market for 10 year after it's launch. Hence the advanced chips that they can get their hands on.
It doesn't even matter if it means putting testlab components directly into a Toy and driving development cost of the console through the roof.

The thing is by the time the PS3 lifecycle hits it's fifth year ( And unlike a PC to Guarantee backwards Compatability has to stay with the 5 year Technology that is still @#%$#!! expensive and time consuming to program on but they manage to get close to "the full potential" out of the system by that time ) Xbox 360 might have come out with the 8th Generation console that would oblitirate it in the Graphics Department and taking away what Sony has left of it's "Graphic Whore" fanbase.

Even worse.
Economic and for some Cheapscate Nintendo might come up with follow on of Wii with the same Hardware capabillities or even more stronger output then the PS3.
The wii already performes faster then the original Xbox itself the most Powerfull console of it's generation...
Sony made a big Mistake to try to set the standard for hardware technology and expect the Competition to remain dormant in 10 years.
That's not good planning.
This is Arrogance in Sony's part and they are paying for it.
The last time I heard is that they are focussing on the Network Capability of PS4 and not the Graphics that they so hyped about since PSX.

So what happened to the Projected 10 Year lifespan of PS3 Sony???

I see what will happen.
Nintendo gave the same Statement about the lifespan ( 10 years ) of the gamecube before it's Launch and to some degree they are right.
The Wii is gamecube Hardware with speed nearly doubled.

So in a sense the PS4 will be a Public relations stunt to try to atone for the Mistakes they made with PS3 but guess what. Bet your life it'll run on PS3 hardware.
Why do i say this.
With the massive loss Sony has to stomach since the PS3 loss and the laying off of PSX creator... Would it be viable to spend millions and Millions again on from the ground up on new hardware??

re to point 2
No FF& was never meant for the Saturn but for the cart based N64 back then called "Ultra64"
When Square found out that a to squeeze FF7 to a cart medium would require a cart that cost about 5,000$. That was Nintendo big Mistake when developing N64.
That and the lame Texture unit that made the graphic on that system look like Hanna Barberra saturday morning cartoons from the 60s.

BTW what does Sony mean with "Full potential" of the PS3??
The main CPU alone has 8 processors including an Altivec vector Unit.
Saturn also had 8 processors which was simply a nightmare to;
1. write a stable code for it. In reality 8 streams of code including a vector stream.
2. coordinate all the processors without crashing.
3. Make the code you write for this system fun, playable and with an in debt story.
4. en then try to choke it's full potential out.
Which game developer going out for a good profit will invest money to go for the holy grail of "Full Potential"??
.
[Posted by: Blah | Date: 07/23/07 05:38:08 AM]

13. 
I think that the PS3 will be like a tsunami, just not by March 2008.
I'll give it till July maybe. By then all the smokin hot games will be out.
EX: Home, LittlebigPlanet, GT 5, GTA 4,LA Noire, Infamous, God of War3?, Lair, Heavenly Sword, Playstation Eye, KillZone2, Final Fantasy 13, etc.

These games are some huge games. I know some people just buying a PS3 because Blu-Ray, and GT 5 or Final Fantasy.
I also think Blu-ray won the format war.

300 is selling more on Blu-ray than HDDVD.
We all know 300 rocked.
[Posted by: ColdHeat | Date: 08/12/07 09:48:53 AM]

14. 
pleassssssssssseee i want a ps3 because i never had 1
[Posted by: simran | Date: 09/18/07 01:03:41 AM]

15. 
I do not plan on buying a PS3 anytime soon if ever. If I can ever get one, I will get the Wii asap. Every time a store gets any Wii's they are gone that same day. It has been that way all year. Then late 2008 or 2009, I might get an Xbox360, unless something new would be comming down the Xbox pipe. If so I would wait on the Xbox. Finally 3 or 4 years from now I might think about Sony's console.
[Posted by: sos66 | Date: 11/05/07 01:50:23 PM]

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