News

Microsoft Slashes Xbox 360 HD DVD Player Pricing, Kicks Off Promo Campaign.

Microsoft Reduces Xbox 360 HD DVD Add-On Cost, Gives Five Free HD DVDs

[07/26/2007 05:34 AM]
by Anton Shilov

In an attempt to help Toshiba Corp. to promote HD DVD format, Microsoft Corp. on Thursday announced that it would reduce the retail cost of its add-on HD DVD drive for Xbox 360 game console by $20 and would also give five free HD DVDs with each time for a limited time.

Microsoft will charge $179 for its add-on Xbox 360 HD DVD player in the U.S., starting from August 1^st and will add five free HD DVD movies for anyone purchasing the device between August 1 and September 30. The consumers will be able to choose five HD DVD titles for free from a selection of 15 popular titles through a mail-in offer.

“With the price reduction to $179, the Xbox 360 HD DVD player continues to be the most affordable way to enjoy high definition,” said Jeff Bell, corporate vice president of global marketing, interactive entertainment business, entertainment and devices division at Microsoft.

In addition to the price-drop and promo campaign, Microsoft will also offer some free episodes of “300” and “Heroes: Season 1” in HD via its Xbox Live system.

Unfortunately, Microsoft did not say whether it has plans to slash the pricing of its Xbox 360 add-on HD DVD drive in other regions, which, most certainly, also demand more affordable high-definition video experience.

Discussion

Comments currently: 2
Discussion started: 07/26/07 09:52:51 PM
Latest comment: 07/28/07 02:09:30 AM

[1-2]

Perfect. This add-on sounds very attractive for my RROD'd (Red Ring Of Death-ed) 360.
Not kidding either. After I get my lazy butt to get this UPS box (containing my Dead 360) to a UPS Drop off station to send off my lightly used, cosmetically -perfect- 360 for a HOPEFULLY working 360 in the same cosmetic condition, I think I'll bite onto this promo and grab an HD-DVD add on.

The price drop should be a little bigger though. For a time being, newegg was selling the HD-DVD add on player for around 183 with free shipping...
I would almost definitely get the add on if it was closer to $149. ... I'm not even sure what 5 HD-DVD movies I'd want to get. If it was like $129 and no free movies, that would be GREAT.
I just want an easy way to hi-def. Giving me 5 free movies isn't the way. A lower price -is- a way.

[Posted by: MonkRX

| Date: 07/26/07 09:52:51 PM]

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free episodes of 300? Isn't that a movie?

[Posted by: jackwipe

| Date: 07/28/07 02:09:30 AM]

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