Bookmark and Share


Microsoft Corp. has slashed pricing of its Zune digital media player by 20% a little ahead of Apple’s roll-out of the new iPod players. The world’s largest software maker expects the new price-point to attract attention of potential customers, but since the device has been on the market for about a year, to really get new adopters Microsoft may need new devices, not just a price reduction.

“It’s part of the normal product lifecycle, something we’ve had on the books for months,” said Cesar Menendez, a Microsoft employee responsible for the official Zune blog.

According to Microsoft, those, who have purchased Zune digital media players are happy with their devices. Even though, according to NPD, Microsoft Zune only commanded 3% of digital media players market, whereas Apple held 71% market share, Microsoft now hopes that $199 price-point  will help Zune to become more popular.

“We just got some research back and customer satisfaction with the 30GB device is really high (around 94%) and we expect even more consumers will now want to discover the Zune experience at the new lower price,” Mr. Mendez said.

Currently the most popular digital media player is sleek and slim Apple iPod nano, which is based on flash memory and cannot boast with feature-set similar to Microsoft Zune. However, being very small and easy to use, the iPod nano is by far more popular compared to rather bulky Zune. To make the things ever worse for Microsoft, Apple unveiled new iPod classic at $249 with 80GB hard drive as well as iPod touch with large screen, 8GB of flash memory and $299 price-point. Despite of not being direct competitors to Zune at $199, they compliment Apple’s tiny iPod nano with more advanced technology offerings, meaning that a single Zune competes against the top-to-bottom product families of Apple and Creative Technology.

Microsoft’s Zune player is available in three colours with a duotone approach on each. The device has a 3” screen, contain a 30GB hard disk drive as well as some functionality, not currently available on competing products, such as Apple iPod or Creative Zen, including ad-hoc music sharing between a group of people in the range of the device, FM as well as digital radio, thanks to Wi-Fi connectivity.


Comments currently: 0

Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month