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Apple on Monday announced that it had sold-in one million of iPhone cell phones. The company claims that it took only 74 days to sell this number of devices. However, is that really a lot?

“One million iPhones in 74 days – it took almost two years to achieve this milestone with iPod. We can’t wait to get this revolutionary product into the hands of even more customers this holiday season,” said Steve Jobs, chief executive of Apple.

Earlier this year AT&T, the only carrier that sells iPhones in the U.S., said it sold 176 thousand of Apple’s cell phones in the first two days. Keeping in mind the rush sales of iPhone, it is hard to believe that Apple sold less than a half of that number. Therefore, sales of Apple iPhone have been gradually decreasing over the following 72 days of sales to about 10.8 thousand of iPhones sold daily in average.

While Apple yet has to launch the cell phone in Asia and Europe, current dynamics of iPhone sales indicates that the much-anticipated device is not successful on the market. Perhaps, 10.8 thousand of phones sold daily in a little more than two first months is not a bad result. But the company decided to reduce the pricing on its iPhone by 33% in order to “make it affordable for even more customers” just 69 days after the introduction, an indicator which may mean that sales of the iPhone dropped well below average 10.8 thousand a day.

Apple once promised to sell as many as 10 million iPhone devices in 2008 and to achieve that goal Apple needs to sell 27.4 thousand of iPhones daily worldwide. While 10 million is a negligible number for the market of cell phones that may surpass one billion units a year milestone in 2007, it may turn out that the company will have a hard time achieving this goal.


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