The unprecedented success of Nintendo Wii game console on the market has caused doubts whether the company will be able to supply enough gaming machines for pre-Christmas sales season. In a recent interview the head of Nintendo
“We are flowing more and more product into the market place. The amount of Wii hardware that will be in North American stores will be unprecedented. [It will be] substantially more than the launch, substantially more than has been seen to date,” said Reggie Fils-Aime, president of Nintendo
Earlier this year it was reported that Nintendo failed to boost production of its Nintendo Wii game console in June this year because of chip and print circuit board (PCB) shortages. Moreover, it was reported that the company, which sells roughly 400 thousand of Wii game consoles in the
The president of Nintendo
“Given the level of demand and given the fact that the more we put in, the more we sell, it is still going to be difficult to get your hands on the Wii,” Mr. Fils-Aime claimed.
According to figures by NPD Group, Nintendo sold 604 thousand of Wii game consoles in December, 2006, in the
“Currently Wii demand outstrips supply on the worldwide basis,” Mr. Fils-Aime concluded.