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Multimedia
High-Definition War to Remain Deadlocked for 18 Months – Analysts.Blu-Ray Vs. HD DVD Battle to Last for Long, Analysts PredictCategory: Multimedia by Anton Shilov [ 09/25/2007 | 12:27 PM ]
The war between Blu-ray and HD DVD high-definition video formats will last for another one and a half years, analysts from Forrester Research claim. The reasons for that are relatively high prices on high-definition video players and strong market positions of both competing standards. As a result, the winner is currently unclear.
“Blu-ray’s failure to land a knock-out blow means that the format war will continue for at least 18 more months,” said J. P. Gownder, an analyst for Forrester Research, a research company that predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD DVD in the next-generation DVD format war. According to a report by Forrester Research, which was released on Monday, sales of Blu-ray disc (BD) and HD DVD players will not pick up for another year and a half as consumers want lower prices and confidence in the future of their players and chosen disc format. Given that currently both Blu-ray and HD DVD have relatively strong market positions – thanks to Sony’s PlayStation 3 game consoles with BD drive and low-cost HD DVD players from Toshiba – the outcome of the battle is not completely. Even though Forrester Research and analyst J.P. Gownder believes that Blu-ray would eventually win out over HD DVD, it was indicated that the strategy needs “altering”. “Blu-ray’s content advantages are somewhat diminished since the recent decision by The analyst claims that Blu-ray’s “strategic advantages” could be undone by HD DVD’s lower price and the amount of available content. Therefore, to win, the “Blu-ray partisans” must drop their hardware prices. Currently an HD DVD player from Toshiba can be obtained for $250 - $300 in the “The Blu-ray camp must also stave off further studio defections, and employ more aggressive promotional tactics to counter HD DVD’s recent momentum. Failure to alter strategy would open up Blu-ray to a possible upset defeat at the hands of HD-DVD,” the analyst believes. Related news
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